Viking Roses at IFTEX 2026
Viking Roses at IFTEX 2026
This year Viking Roses will be present at IFTEX 2026 with its stand A2.08. Along with Viking Roses, Rosa Loves Me Beyond Venus roses will be presented through Subati Flowers.
In 1995, John Williams started Harvest Limited in Athi River, Kenya, pioneering spray roses and introducing them to the European market.
It has taken some decades, but today, more and more spray varieties survive the first few days in the vase, and all rose breeders have sprays in their breeding programs. The spray rose is following in the footsteps of the spray carnation, with hundreds of hectares of production, increasing daily.
In 1996, Rosa Eskelund started her own rose breeding in her and her husband Harley's own firm, Roses Forever. Her genetic base was in miniature and garden roses, and cut roses, branded as Viking Roses, followed some 10 years later, known for garden shapes, bright colors and, more and more, fragrance.
Today there is an increasing focus on garden sprays in Kenya, Ecuador, the Netherlands and even Ethiopia, and a shift from bouquet fillers to centerpieces. Big flowers, wild colors and shapes, preferably fragrant, as long as transportability and vase life are acceptable.