Consalo Family Farms expands value-added focus in New Jersey
Consalo Family Farms expands value-added focus in New Jersey
As the New Jersey growing season gets underway, Consalo Family Farms and The Freshwave Fruit & Produce are seeing strong early crop development while continuing to expand organic production and value-added offerings to meet evolving customer demand.
“Our season has just started and so far it has been great, with strong crop development and growth,” said Leigha Sepers, marketing assistant for the Vineland, NJ-based company. “Many crops have benefited from the spring conditions, and timing everything from planting to harvesting is key to having a successful season.”
Weather continues to play a major role in shaping the season, particularly during planting and early crop growth.
“The biggest impact on crop quality so far has been the fluctuating weather patterns, particularly the temperature and rainfall,” Sepers said. “So far, 2026 has been a positive and productive year for Consalo Family Farms. Demand for fresh produce has grown and we continue to focus on delivering consistent quality and service.”
The company has continued evolving its operations in recent years through acreage expansion, additional commodities and investments in infrastructure and technology.
“We have added acreage on both our blueberry and vegetable farms, both conventional and organic,” Sepers said. “We also recently added bagged Romaine hearts to our commodity list, offered in both organic and conventional, that are grown and packed right in the fields.”
The company has also increased its focus on year-round supply programs and strategic sourcing to better serve retail customers.
“Investments in our facilities, technology and team have helped position the company for long-term growth while keeping our strong commitment to quality,” Sepers said.
One of the biggest areas of growth for the company has been organic produce, which continues seeing increased demand from consumers and retailers alike.
“Organic blueberries, leafy greens, herbs and other locally-grown items continue to perform well,” Sepers said.
At the same time, value-added items are gaining traction as consumers seek healthier and more convenient meal solutions.
“Products such as bagged Romaine hearts, bagged radish chips and bagged radish sticks continue to gain traction with retailers,” Sepers said. “Consumers are looking for ready-to-use and healthy options that fit into busy lifestyles.”
Labor shortages and rising production costs remain major challenges throughout the agricultural industry, impacting nearly every aspect of operations.
“Costs tied to labor, transportation, packaging and equipment have all increased in recent years,” Sepers said. “To remain competitive, we continue investing in areas that help increase productivity while maintaining freshness and quality.”
Technology has become increasingly important in helping the company improve efficiency and sustainability across its operations.
“Advancements in irrigation, planting machinery and in-the-field packing equipment are helping improve efficiency and sustainability,” Sepers said. “The goal is always to combine innovation with the hands-on experience that farming has always required.”
The company also believes New Jersey’s location provides a major competitive advantage, especially when it comes to freshness and delivery speed.
“Shorter transit times help preserve freshness, flavor and shelf life,” Sepers said. “Our location allows us to transport product extremely efficiently, whether moving south to Florida or north into Canada.”
Relationships remain central to the company’s long-term strategy, both with customers and consumers.
“Strong partnerships are built through consistency, communication, trust and service,” Sepers said. “We are available to our customers 24/7, year-round, which allows us to stay flexible and quickly adjust to customer needs.”
Consalo Family Farms remains optimistic about the remainder of the season and remains focused on continued investment and growth.
“We are optimistic about continued demand for fresh produce and remain committed to investing in the future of the business through innovation and sustainability,” Sepers said. “Supporting employees, strengthening relationships and delivering high-quality produce will remain top priorities.”
