Less prep, more fresh with Ocean Mist Farms Roastables and Heartichokes
Less prep, more fresh with Ocean Mist Farms Roastables and Heartichokes
Backed by more than a century of family farming, Ocean Mist Farms knows that great meals start with great vegetables. Now the company is applying that same expertise to developing products that help make those vegetables as easy to cook as they are good to eat.
Enter a growing line of value-added innovations that do the hard work upfront — washing, trimming, chopping and even selecting the seasoning — so time-pressed families don’t have to. The result is fresh, flavorful vegetables that fit into real life, not just ideal schedules.
Two products are leading the charge. Roastables are oven-ready vegetable kits that move straight from package to mixing bowl to pan, delivering a fresh, homemade result with almost no effort.
Heartichokes — a first-to-market innovation — take one of the produce department’s most beloved, and most intimidating, vegetables and make it weeknight friendly. Trimmed, quartered and ready to enjoy in under 20 minutes, what was once a special-occasion ingredient is now an everyday option.
The demand behind these products is real. Consumers consistently say they want to cook with fresh vegetables, but work schedules, school activities and the general pace of modern life create a gap between intention and action.
Convenient, value-added formats help close that gap — without sacrificing the freshness and nutrition shoppers care about.
For retailers, that gap represents an opportunity. Value-added produce continues to drive incremental sales and category engagement, and products like Roastables and Heartichokes are well-positioned to capture shoppers who want fresh — but need fast.
Ocean Mist Farms is meeting them exactly where they are.
