Applewood Fresh expands apple supply through sales partnership
Applewood Fresh expands apple supply through sales partnership
Applewood Fresh, the Michigan-based apple grower, packer and shipper operating under parent company FirstFruits Farms, announced a new strategic sales partnership with Belding Fruit Storage Inc. of Belding, MI. Through the partnership, Applewood Fresh will serve as the sales and marketing function for Belding Fruit’s apple program, further strengthening supply capabilities and customer support throughout the Midwest and East Coast.
Belding Fruit Storage operates one of the largest apple storage facilities in the eastern United States, with storage capacity exceeding one-half-million bushels. The partnership brings together two long-standing Michigan apple organizations with shared commitments to quality, service and strategic partnerships.
“This partnership is an exciting opportunity to strengthen our presence in the marketplace as a multi-regional supply entity,” said Lon Hudson, national sales director of FirstFruits.
The expanded program will offer customers access to a robust lineup of conventional, core and high-flavor apple varieties, including Honeycrisp, EverCrisp, SweeTango, Fuji, Gala and Red Delicious, among others. The partnership also enhances the companies’ ability to offer stronger volumes and an extended shipping season.
“We are excited about the partnership with Belding Fruit Storage and the opportunity to serve as the sales function for Belding’s group of generational growers and experienced staff,” said Scott Morrison, general manager of Applewood Fresh. “Partnering with Belding strengthens our supply chain with additional supply, capacity, storage and cross-docking opportunities. Additionally, access to fruit grown in other regions of the state will help mitigate seasonal weather fluctuations.”
Belding Fruit Storage has been deeply rooted in Michigan agriculture for generations and are well known throughout the industry for their commitment to quality fruit and long-standing relationships.
“This partnership represents an important step forward for Belding Fruit Storage and our growers. By aligning our storage and packing capabilities with Applewood Fresh’s sales expertise, we are creating a stronger, more focused path to market for Michigan apples,” said Curt Norberg, president Belding Fruit Storage.
Together, the companies aim to strengthen partnerships through expanded regional supply, increased flexibility, and collaborative planning designed to drive long-term category growth.
