Schnucks kicks off Folds of Honor campaign
Schnucks kicks off Folds of Honor campaign
For the ninth consecutive year, Schnuck Markets Inc. will support the Folds of Honor Foundation through a Round Up at the Register campaign taking place at Schnucks stores throughout the Midwest. Folds of Honor is a nonprofit organization that honors the sacrifices of fallen and disabled military veterans and first responders by providing educational scholarships to their spouses and children. Last year’s efforts raised $150,000 which funded 30 scholarships. Since 2018, the Schnucks Folds of Honor Round Up at the Register has raised $5.7 million — enough to support more than 1,100 scholarships.
Continuing through Tuesday, May 26, Schnucks customers will be able to contribute to Folds of Honor at checkout simply by rounding up their purchases to the nearest dollar. Those customers who use self-checkouts and wish to give may choose a $1, $3 or $5 “Scan and Give” option. Schnucks Rewards members also have the opportunity to donate their Rewards points to Folds of Honor as part of the Donate Your Rewards program. One-hundred percent of all donations will benefit Folds of Honor.
“As we celebrate America’s 250th birthday in 2026, we honor the men and women who put their lives on the line each day in service to our country and our communities,” said Schnucks Chairman and CEO Todd Schnuck. “We thank Folds of Honor for the work they do, and we are proud of our longtime partnership as we work together to nourish people’s lives.”
Folds of Honor was established in 2007 after Major Dan Rooney, a U.S. Air Force fighter pilot, saw the grieving family of a fallen U.S. Army Corporal meeting their loved one’s flag-draped coffin on an airport tarmac. The 501(c)(3) has awarded 73,000 scholarships to military and first responder spouses and children.