Sustainabloom celebrates Earth Day and every bloom counts
Sustainabloom celebrates Earth Day and every bloom counts
Flowers connect people to the natural world. And across the floral industry, businesses explored how to reduce environmental impacts while continuing to grow and deliver flowers for celebrations, special moments and everyday life.
The American Floral Endowment’s Sustainabloom program was created to support that work. Through practical tools, research-based resources and industry collaboration, Sustainabloom helped growers, wholesalers, suppliers and florists navigate sustainability in their day-to-day operations.
As the industry led up to Earth Day, it launched Every Bloom Counts, an Earth Week (April 15-22) campaign supporting sustainability across the floral industry.
The goal was to reach 100 supporters. Any donation amount helped. Contributions to Sustainabloom strengthened educational resources, tools to support sustainability planning and collaboration across the floral supply chain.
From greenhouse production to floristry, businesses explored practical ways to improve sustainability in their operations, including:
- Rethinking green waste management
- Improving water use efficiency
- Exploring carbon markets
- Optimizing transportation and logistics
Sustainabloom worked to support this sustainable progress with accessible tools and resources. In 2026, the goal was to publish a new report on plastics use in floriculture, research on barriers to sustainable practices and a new sustainability planning template for flower growers.
For Earth Week, the organization invited supporters to be part of the Every Bloom Counts campaign. Every contribution helped grow sustainability across the floral industry.
