Retailers can capture the baked potato comeback with Bakeables
Retailers can capture the baked potato comeback with Bakeables
Side Delights announces a fast, fresh way to jump on the newest/oldest global potato trend with no cleaning or peeling required. Triple-washed and ready to microwave in its own wrapper, shelf-stable Side Delights Bakeables makes baked potato preparation even easier as consumers seek creative ways to transform America’s favorite side dish into the star of the table.
“As a plain, nutritious canvas, baked potatoes are regaining notoriety as a quick, cost-effective solution for budget-conscious or creative college students, busy families and foodies,” said Kathleen Triou, president and CEO of Fresh Solutions Network. “Side Delights non-GMO, all-natural Bakeables are the perfect solution for shoppers to quickly turn baked potatoes into an easy, gluten-free, versatile vegan (or not!) meal.”
While trending, the concept of topping baked potatoes isn’t new. Known as jacket potatoes for their crispy skins, baked potatoes emerged in London in the mid-1800s. Their popularity in the U.S. began in 1908 when Northern Pacific Railway railroad workers were given baked potatoes and an array of topping choices to save cooks time.
“Available in No.1 russet and sweet potato varieties, Bakeables are pre-washed and individually wrapped for the microwave, ready to top and eat in eight minutes,” said Triou. “Since Bakeables save time and money, shoppers should think beyond bacon bits and get creative with their toppings!”
For retailers, Bakeables deliver:
- Incremental category growth by expanding usage beyond traditional side dishes
- Premium, value-added pricing with strong margin potential
- Cross-merchandising opportunities with cheese, proteins, sauces and fresh toppings
- High-impact merchandising with eye-catching packaging and turnkey promotional support
The line is designed to appeal to busy office or at-home workers, students and on-the-go shoppers seeking fast, versatile meal solutions. Bakeables are available nationwide, featuring an eye-catching color-block label design and premium label material, and are supported by merchandising and promotional assets to drive trial and repeat purchases.
