IFPA features the breeder showcase at the Floral Conference
IFPA features the breeder showcase at the Floral Conference
The International Fresh Produce Association is hosting the Breeder Showcase at the Floral Conference, taking place May 19-20, 2026, in Miami. The showcase will serve as a centerpiece of the event, bringing together breeders, growers, suppliers and retail floral buyers to explore the latest floral varieties shaping the future of the category.
The Floral Conference is IFPA's dedicated gathering for the global floral supply chain, bringing together breeders, growers, retailers, wholesalers and industry partners to share insights, discover new products and strengthen connections across the industry. Registration for the event is open.
Designed to foster meaningful connections, the Breeder Showcase gives attendees direct access to innovative new varieties and the breeders behind them, creating opportunities for both breeders and buyers to form new partnerships and grow their businesses.
"There are very few moments in this industry when breeders, growers and buyers are all in the same room at the same time. The Breeder Showcase is one of them," said Colleen Fagundus, IFPA director of floral. "It's where you see what's coming before anyone else does, build the relationships that make deals happen and have the conversations that ultimately shape what consumers find in the floral department next year."
Floral breeders can secure their spot on IFPA's website.
Select breeders have already registered for the showcase, including:
- Ball Horticulture
- Deliflor Americas
- Dummen Orange
- Sakata Seed America Inc.
Some of the retailers and floral buyers attending include:
- Albertsons Cos.
- Giant
- Harris Teeter
- H-E-B
- The Fresh Market
- Walmart