Fresh Produce & Floral Council announces 2026 Apprentice Class
Fresh Produce & Floral Council announces 2026 Apprentice Class
The Fresh Produce & Floral Council’s Apprentice Program is starting the 2026 season out fresh with a brand new cohort and an eye on developing future leaders for the floral and produce world. The initiative is now going into its 13th year, having been launched in May of 2014. The Apprentice Program is a resource for up and coming professionals to thrive and succeed, with the council supplying tools as well as mentors to guide and support the cohort. It also organizes networking opportunities for building meaningful connections in the industry.
The 2026 FPFC Apprentice Class comprises Alexandra Grillo, retail sales manager at CMC Sales & Marketing; Brenan Allen Ball, sales assistant at FirstFruits Marketing; Diego Ureta, Western regional account manager at Hampton Farms; Gavin Wright, lead data analyst at Category Partners; Lauren Mora, produce buyer at Frieda's; Matthew Ratto, sales at Ratto Bros. Inc.; Ashley Patrick, sales at Westlake Produce Co.; Cassidie Banish, marketing coordinator at Fowler Packing Co.; Elliot Talley, salesperson at Talley Farms; Janna Katherine Stava, customer and sales support manager at Progressive Produce; Madie Johnson, administrative assistant at Oppy; and Pablo Merienne Perez, sales assistant at Anye Produce Inc.
Matthew Hayes, the FPFC’s program and events director, said what stood out to him was the level of intentionality and enthusiasm each candidate brought to the process, with the majority exhibiting not just an eagerness for personal growth, but "a genuine interest in contributing to the broader industry." He added that their "curiosity, professionalism and willingness to step outside their comfort zones made this an especially impressive group."
According to Hayes, the 2026 cohort represents “a well-rounded cross-section of the industry, including individuals from retail, wholesale, floral and supply chain roles,” and this “diversity of experience creates a dynamic learning environment where apprentices can gain insight into different facets of the business while building a broader understanding of how the industry operates as a whole.” Besides the development of leadership skills, Hayes said they will “gain a deeper understanding of industry trends, supply chain dynamics, merchandising strategies and the importance of collaboration across all sectors.”
The apprentice program is vital to the development of young leaders and to the strength of the produce and floral industry. “It creates a pipeline of engaged, informed professionals who are better equipped to contribute, innovate and collaborate. By bringing together emerging talent and seasoned leaders, it fosters continuity, fresh perspectives and long-term growth for the industry.” Hayes explained, adding “the Apprentice Program will continue to play a vital role in shaping the future by developing leaders who are collaborative, innovative and prepared to navigate industry challenges. As the industry evolves, the program will remain a key platform for connecting talent, sharing knowledge and ensuring the continued strength and relevance of the fresh produce and floral sectors.”
