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FirstFruits strengthens Applewood Fresh team

FirstFruits is expanding its Michigan leadership team as the company continues building on the growth and opportunities created by its 2023 acquisition of Applewood Fresh. With recent expansions of growers and record crops, the supplier added a new general manager, Scott Morrison, and sales account manager, Mike Fuher, in the Michigan office. They will be joining recently promoted Senior Sales Account Manager Tristan Hauck.  

Starting in agriculture at age 12, Morrison has built a career spanning transportation, logistics, production, finance, forecasting and food safety within packinghouse operations. As business manager, he led key operational, financial and data-tracking initiatives that strengthened facility performance and grower insight. FirstFruits said it is excited to welcome his strategic leadership as the multi-regional company continues strengthening its integrated sales and marketing efforts.  

“I value working directly with growers and believe strongly in open communication," said Morrison. "I am committed to creating an environment where questions are encouraged and problems are solved through honest conversation.”

Fuher joins the team with more than three decades of experience in the fresh produce industry, having held roles in both operations and sales. He is known for his deep industry knowledge and long-standing relationships across the produce sector. FirstFruits said it is honored to bring Fuher on for his expertise in customer relationships and market-responsive sales strategies. He will make an exceptional addition to FirstFruits’ Michigan-based team, Applewood Fresh.  

"I’m excited to join FirstFruits and look forward to working alongside the teams in both Michigan and Washington to continue building strong relationships and delivering value to our customers," said Fuher.

“Bringing Scott and Mike onto the team represents an exciting step forward for our Michigan operations at Applewood Fresh. Their experience and leadership will help strengthen our team and further our mission of delivering the highest quality fruit to our customers,” said Chuck Zeutenhorst, vice president of sales and marketing for FirstFruits.

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Myrick Produce leverages multi-state network to serve Michigan market

By
Keith Loria

For more than four decades, Edward L. Myrick Produce has built its business around providing customers with a dependable year-round supply of fresh fruits and vegetables, supported by a network that spans major growing regions across the country.

The family-owned company operates facilities in Florida, Georgia, North Carolina and Michigan, giving it the ability to source and distribute produce throughout the year while adapting to changing seasonal demands. 

Whole Foods Market expands in Florida

Whole Foods Market will open a new 43,000-square-foot store in Doral, FL, on July 2. The store's product assortment features more than 550 local items, sourced with the help of Dustin Kennedy, forager for local and emerging brands at Whole Foods Market.

Features of the Doral store include:

Tops launches annual fundraising campaign for local children's hospitals

Tops Friendly Markets is launching its annual Children's Miracle Network campaign. The campaign will run at participating Tops locations from June 14 through July 4, 2026.

Customers can help local women's and children's hospitals by purchasing a $1 Children's Miracle Network Miracle Balloon or rounding up their change at checkout. Every dollar raised stays local, helping provide life-saving treatments, advanced pediatric medical equipment, critical research, child life services and financial assistance for families in the communities Tops serves.

Eosta plans expansion of mango program

Eosta is planning to expand organic mango production in Ivory Coast after its first successful full season importing from the West African country through its regional supplier Fruiteq. The 2026 spring season followed the expansion of Fruiteq's mango production from Burkina Faso to neighboring Ivory Coast in 2024, supported by Eosta.

Avocados From Peru named official avocado and superfood of the Reds

The Cincinnati Reds and Avocados From Peru announced a new partnership naming Avocados From Peru the official avocado and official superfood of the Cincinnati Reds.

To celebrate the partnership, the Reds and Avocados From Peru are launching "The Ultimate Sweepstakes of Baseball Season," giving fans the opportunity to win a variety of prizes throughout the summer, including the grand prize: a custom co-branded 2026 Toyota Tacoma SR wrapped in Reds and Avocados From Peru branding.

Ontario Greenhouse Vegetable Growers welcome national food security strategy

The Ontario Greenhouse Vegetable Growers are pleased to express strong support for the government of Canada's announcement of "More Choice. More Control. More Canada: Canada's first-ever national food security strategy," unveiled Thursday by Prime Minister Carney.

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