Natural Grocers supports regenerative organic farming with ladybug campaign
Natural Grocers supports regenerative organic farming with ladybug campaign
To celebrate Earth Month, Natural Grocers is once again teaming up with Rodale Institute for its annual Ladybug Love campaign. Rooted in the company's longstanding commitment to organic integrity, regenerative agriculture and environmental stewardship, the campaign encourages communities to protect beneficial insects, while supporting regenerative organic agriculture.
This year's Earth Month fundraising efforts will benefit Rodale Institute's Farmer Training Programs—highly immersive, full-time programs that prepare farmers for careers in regenerative organic crop and vegetable production by advancing organic practices and soil health.
"The Ladybug Love campaign highlights the essential role beneficial insects play in building healthy soil, resilient farms and a more sustainable food system," said Raquel Isely, vice president of marketing at Natural Grocers. "Rodale Institute's science-driven research and immersive farmer training programs are helping advance regenerative organic agriculture in meaningful, measurable ways. With the support of our customers, this campaign helps cultivate the next generation of organic farmers while reinforcing our shared responsibility to care for the land, protect biodiversity and nourish the planet."
Customers can take or renew their Ladybug Love pledge online, committing to avoiding chemicals that harm ladybugs and other beneficial insects in their homes, yards and gardens while supporting 100 percent organic produce. Natural Grocers aims to raise $100,000 in April for Rodale Institute's Farmer Training Programs through the following in-store fundraising opportunities:
- Natural Grocers will donate $1 (up to $25,000) to Rodale Institute for every Ladybug Love pledge signed April 1–30.
- Customers can donate $1, $5 or $10 at the register to support Rodale Institute's Farmer Training Programs April 1–30.
- For every Ladybug Zip Pouch sold April 1–30, Natural Grocers will donate $2 to Rodale Institute.
- {N}power members who make or renew their pledge from April 1–15 will receive $5 off their purchase from April 22–24.
- {N}power members will also receive a free limited-edition Earth Day-themed reusable bag and sticker with any purchase from April 22–24.