For more than 75 years, Vidalia season has marked a special moment at Bland Farms,  a moment when months of care, patience, and field‑by‑field attention finally meet the excitement of the market. As the first boxes begin to move and the unmistakable sweetness returns to shelves, the Bland family and their team are once again preparing for a season that celebrates both tradition and forward momentum.

What began as a 50‑acre farm in South Georgia has grown into one of the most respected names in sweet onions, led today by third‑generation growers Troy and Landis Bland. Their approach blends the values their grandfather, Raymond and father Delbert, instilled — integrity, consistency, and care for the land — with the scale and innovation required to serve a national customer base. That commitment was recognized this year when Bland Farms was named Grower of the Year by the Vidalia Onion Committee, a milestone that reflects the dedication of the entire team.

As Vidalia season approaches, that dedication is on full display. From planting to harvest, every field is managed with precision to ensure the signature mild, sweet flavor and quality consumers expect. “Vidalia season is always personal for us,” says Troy Bland, CEO of Bland Farms. “It’s the crop that built our family’s legacy, and we treat every season like it matters—because it does.”

To support year‑round demand for sweet onions, Bland Farms also works with long‑standing partners in Peru and Mexico, ensuring customers receive consistent quality even outside the Vidalia window. But spring remains the heart of the operation— the moment when the Vidalia name returns and retailers prepare for one of the most anticipated produce events of the year. “Vidalias will always be the belle of the ball,” says Bland, a reminder of just how special this season is to the family, the community, and the industry alike.

This season, Bland Farms is focused on delivering strong volume, exceptional quality, and the service their retail and food service partners rely on. Retailers can expect a full suite of promotional support, including a “Meet the Grower” video series and a ready-to-use retail toolkit. In addition, the company has introduced a refreshed packaging design for its Vidalia Brands products, bringing a more modern presence to the shelf.

“Think of Vidalia Brands as the fun aunt,” says Sloan Lott, director of sales. “Modern, clean, and full of personality—and always here to help our retailers shine.” With the new look on shelf and fresh storytelling tools in hand, Bland Farms is giving its partners more ways than ever to engage shoppers during Vidalia season. From packaging that pops to content that connects, the team remains focused on elevating the category and supporting retailers with the resources they need for a successful season.