Blooms appoints agribusiness veteran Miguel Hernandez Storey as COO
Blooms appoints agribusiness veteran Miguel Hernandez Storey as COO
Blooms Trade Inc., a financial technology company engineering a borderless future for produce, announced the appointment of Miguel Hernandez Storey as chief operating officer.
For too long, exporting fresh produce from Latin America to the U.S. and Canada has meant navigating chaotic cross-border documentation, fighting blind market risks and waiting on outdated financial institutions. While traditional players simply finance the friction of cross-border trade, Blooms has built the industry’s first AI-driven ecosystem designed exclusively to digitize the chaos.
Hernandez will help scale this vision, working at the intersection of agribusiness, artificial intelligence and structured finance. His focus will be on optimizing agricultural operations and financial outcomes.
“Miguel brings an unparalleled depth of experience in agricultural risk and structured finance,” said Francisco Meré, chief executive officer. “At Blooms, we aren’t just funding the border; we are eliminating its friction. Miguel’s deep industry knowledge is the perfect catalyst to help us deploy our AI SaaS platform and risk engine to exporters who are tired of the status quo.”
Hernandez brings decades of high-level leadership and advisory experience across the agricultural and financial sectors, including country manager for Control Union in Mexico, Mexico office head for ED&F Man Capital Markets, and senior trader at Cargill.
Hernandez holds an MBA from the University of Texas at Austin’s McCombs School of Business.