Exp. Group welcomes Richard Armata amid strategic expansion
Exp. Group welcomes Richard Armata amid strategic expansion
As Exp. Group enters 2026 with a forward-looking vision, the organization has announced plans to establish a comprehensive fruit department designed to meet the evolving needs of its clients and expand its product offerings across the produce landscape. This initiative reflects the company’s commitment to innovation, flexibility and growth while maintaining its strong foundation within the tropical fruit and vegetable industry.
Recognizing shifting market demands and the increasing desire for broader product availability, Exp. Group is taking decisive steps to evolve its distribution capabilities. Traditional fruits have long served as a key indicator of market trends, and the company’s leadership believes expanding its fruit portfolio will allow it to better serve clients across retail, wholesale and foodservice sectors. The organization aims to fully position itself as a pioneering distributor within the modern fruit landscape by the end of the first quarter of 2026.
Central to this initiative is the addition of Richard Armata, who joins Exp. Group to lead the development and execution of the expanded fruit program.
“We are thrilled to welcome Rich Armata to our organization,” said Anthony Serafino, president of Exp. Group. “His extensive experience across a wide spectrum of SKUs and categories will undoubtedly enhance our operational strength. We eagerly anticipate the dynamic influence his leadership will bring to our expanding team culture, which has recently been recognized as a Great Place to Work for 2026–27. This acknowledgment reflects our commitment to fostering a positive and engaging work environment, and we believe Rich’s contributions will further elevate our workplace culture as we strive for excellence in every facet of our operations.”
Exp. Group’s expansion strategy is rooted in its core pillars of quality, service, brand, and culture, principles that guide the company’s tailored programs for clients seeking flexible and diverse product solutions. As customer demand for variety continues to grow, the company is focused on delivering a broader A-to-Z produce portfolio while maintaining the reliability and integrity that have defined its brand.
Supporting this initiative is Exp. Group’s state-of-the-art logistics division, which plays a vital role in the success of the new fruit department. The integration of advanced logistics capabilities ensures streamlined operations, improved efficiency and the consistent delivery of high-quality products to customers.
“We are extremely fortunate to welcome someone of Rich’s caliber to our expanding team,” said Fraymil Rodriguez, chief operating officer of Exp. Group. “In our pursuit of excellence, we recognize that achieving extraordinary goals requires exceptionally talented individuals. Rich undoubtedly embodies the qualities and vision necessary to help us reach those ambitions.”
