Fareway partners with Instacart
Fareway partners with Instacart
Instacart has a new partnership with Fareway, a longstanding Midwest grocer with more than 140 stores. Together, the two companies are bringing customers the same service and value they expect in store, now paired with an updated, seamless e-commerce experience.
As part of this partnership, Fareway is launching an enhanced, online shopping experience powered by Storefront Pro, Instacart’s enterprise commerce platform. Fareway orders are also now available for pickup through the Instacart Marketplace with no markups, giving customers more convenient ways to shop.
With Instacart, Fareway is strengthening its e-commerce presence and bringing additional digital convenience to the communities it serves. Customers can now shop thousands of Fareway products — including fresh produce, meat, pantry staples and household essentials — for pickup through Fareway’s updated digital grocery experience at Shop.Fareway.com and on the Instacart App.
“We’re proud to support a trusted, community-first retailer like Fareway as they enter their next chapter of digital growth,” said Ryan Hamburger, vice president, commercial partnerships at Instacart. “With their adoption of our enterprise commerce platform and commitment to no‑markup pricing, Fareway is not only strengthening their digital competitiveness, but also accelerating online sales growth and customer loyalty.”
“We are excited to reach new customers already shopping on Instacart by joining the Instacart Marketplace and to offer more convenience to our existing customers with the launch of our updated Shop.Fareway.com experience,” said Mike McCormick, chief retail officer at Fareway. “This partnership allows us to deliver the same great Fareway service and value our customers expect in store, now with an improved online experience.”
Today, Instacart’s Storefront technology powers more than 380 grocers’ e-commerce sites and allows retailers to quickly scale their online presence. With Storefront Pro, Fareway gains a grocery-specific, enterprise platform that unifies its web, app, and in-store experiences, while maintaining full control over its brand and customer relationships.
