Dandy celery-brates centennial with sweepstakes
Dandy celery-brates centennial with sweepstakes
Duda Farm Fresh Foods announced its eighth annual National Celery Month consumer sweepstakes aligning with the company’s 100th anniversary.
Throughout March, Duda Farm Fresh Foods will educate shoppers on its proprietary seed varietals, the benefits of purchasing Dandy celery, inspirational usage of the veg and offer 100 exciting opportunities for participants to win.
“What better way to celery-brate our 100th year than with National Celery Month!” said Nichole Towell, senior director of marketing and innovation at Duda Farm Fresh Foods. “By educating our consumers of this milestone in our brand’s history, we are informing them of our expertise and authority in the market while also giving them the most chances to win than ever before.”
Now through March 31, shoppers are encouraged to enter the “Celery-brating 100 Years” Giveaway for 100 chances to win a four-in-one Dandy kitchen tool, a 100th anniversary shopping bag, a celery inspired tea towel, a menu planning notepad and free Dandy celery for an entire year.
“As we are coming off the higher demand holiday season, this promotion aims to keep celery on consumers shopping list for an extended period of time,” said Towell. “Using our platforms and social presence to encourage celery focused recipes and ideas, we’ve able to continue to be engaged with our shopper fan base.”
Duda Farm Fresh Foods will employ a comprehensive marketing strategy to promote the sweepstakes and drive celery purchases that include regional TV segments, public relations efforts, influencer support, online advertising, as well as email and social media campaigns. The company will also be sharing recipes and usage ideas along with tips on how to store celery to prolong freshness along with key nutritional benefits on its curated Celery Central hub.
Dandy celery is available in whole stalk, one- and two-count hearts, and a variety of fresh-cut options to meet each shopper’s needs, including the most recent petite two-inch celery dippers offering.