FloraCraft, a manufacturer of floral and craft foam products, has begun producing its own proprietary floral wet foam, Artesia WetFōM, in a new facility on its Michigan campus.

The company said the move, which follows more than four years of engineering and testing, allows customers to purchase all varieties of foam from one provider. FloraCraft is positioning itself as the "Home of FōM."

"With our introduction of Artesia WetFōM, floral designers everywhere can now rely on us as their one-stop shop for all their foam needs," said FloraCraft President and CEO Steven Carlson. "Artesia WetFōM provides a professional-grade foundation for users to create fresh flower arrangements for life's big moments, all from the brand they have come to know and trust."

To prepare for production, FloraCraft constructed a 34,000-square-foot building equipped with new technology. The company said the proprietary production method is designed for less waste and a lower pH, which extends the life of floral stems.

Artesia WetFōM is an all-purpose, preferred density foam formulated for various stem types. The company said the foam features a grip that holds stems in place, soaks quickly and keeps flowers alive for up to eight days.

FloraCraft also introduced an Artesia WetFōM instant brick with HydroFast+ Technology that it said soaks water up to two times faster than standard bricks. The patent-pending technology features a crosshatch design with fewer holes than a traditional instant brick, which the company said reduces the chance of hitting an air pocket when placing stems.

The product's color is the darkest green on the market, according to FloraCraft, and turns almost black when soaked to blend with florals. Artesia WetFōM is available in all-purpose standard or instant bricks, paper-mâché forms and an assortment of shapes.

Wholesale customers buying in bulk will find the same color-coded master cartons but with a new feature called Brick Lift — a built-in pull tab that allows users to remove the first brick without damaging it.

By bringing production to the United States, FloraCraft said it continues to lower its carbon footprint.