Field Fresh Farms website relaunch focuses on legacy, sustainability and customer service
Field Fresh Farms website relaunch focuses on legacy, sustainability and customer service
Field Fresh Farms has launched a redesigned website aimed at highlighting the grower-shipper's four generations of family heritage, sustainability efforts and customer service.
The company, which grows, processes, packs and ships greens for foodservice and retail customers, unveiled the site Feb. 20. The updates are meant to showcase the Dobler family’s approach to farming on California's Central Coast.
The family's farming legacy began more than 75 years ago as a small strawberry patch before evolving into the vertically integrated grower-shipper it is today. Field Fresh Farms was formed in 2005 to focus on the company's greens. It now offers a range of conventional and organic products, including arugula, romaine hearts and spinach.
“Our new site honors our family’s history of trailblazing farming practices by authentically aligning with our forward-looking operations and our excitement about the future of farming,” said Claire Cagnacci, the farm's marketing coordinator and a member of the family's fourth generation.
The new website provides access to the farm's product lineup, specifications and sales team. The redesign, the first since 2018, features new photography, graphics and scrolling animation.
The site was designed by Moxxy, a marketing and branding agency focused on agriculture and fresh food companies.
“We were inspired by the Dobler family’s four generations of farming innovation and tenacity,” said Molly Briseño, president of Moxxy Marketing. “The Dobler family has never been afraid to stand out and always looks for the next innovation in sustainable farming.”
Field Fresh Farms is Good Agricultural Practices and World Quality Service certified. Its organic products are certified through Organic Certifiers and distributed under the Beach Road Organics brand. The operation offers year-round availability of its greens to customers across North America.