Food Lion launches bagged orange campaign
Food Lion launches bagged orange campaign
Food Lion Feeds is launching its annual three-week Orange Bag campaign in stores and online, inviting customers to turn a bag of fresh, delicious navel oranges into care for their communities.
Since the campaign began in 2019, Food Lion customers have helped provide more than 41 million meals through the purchase of specially marked Food Lion brand orange bags and customer donations. The Orange Bag campaign runs Feb. 25–March 17 and benefits Feeding America and partner food banks throughout the towns and cities Food Lion serves.
Customers can support the campaign by purchasing specially marked bags of Food Lion oranges, making cash donations in-store or online via Food Lion To Go, donating a specific dollar amount at checkout or rounding up their purchases to support hunger-relief efforts in their local communities.
For every bag of oranges sold, Food Lion Feeds will donate the monetary equivalent of five meals to Feeding America and partner food banks, up to 2 million meals. Donations to each local food bank are based on the number of eligible bagged oranges sold within each food bank’s service area. Additionally, 100 percent of all cash donations directly support Feeding America and partner food banks.
“Food insecurity doesn’t take a season off,” said Kevin Durkee, manager of Food Lion Feeds. “The Orange Bag campaign gives customers an easy way to support their communities while bringing high-quality produce to their families. Every bag purchased helps local food partners provide nutritious food that individuals and families can choose and use to set them up for success in life.”
The Orange Bag campaign is one of several annual initiatives led by Food Lion Feeds to support hunger-relief efforts. The seventh season of Food Lion Feeds’ Score to Give More is also under way with 55 collegiate basketball programs across Food Lion’s footprint helping provide meals for every free throw made. So far this season, the participating collegiate teams have completed more than 15,000 free throw attempts, resulting in more than 1.5 million meals for Feeding America partner food banks.
