For Mission Produce avocados and mangos take center stage
For Mission Produce avocados and mangos take center stage
The Mission Produce booth at the Southeast Produce Council’s Southern Exposure show is going to be extremely busy, with officials at the Oxnard, CA.-based company ready and excited to discuss some new products in the avocados and mangos categories.
“Southern Exposure brings together decision-makers from across retail, wholesale and foodservice, making it an ideal setting to connect with customers and partners, align on upcoming programs and identify where Mission can deliver the most value throughout the season,” said Galen Johnson, senior director of sales. “At booth No. 302, we’ll be showcasing our World’s Finest Avocados and Mangos while highlighting programs designed to support consistent performance year-round.”
Johnson said that Mission Produce is showcasing its new 4-kilo Lidded Mango Carton, designed to support retail merchandising and simplify store-level execution. “The carton arrives ready to display, delivers strong visual impact and allows for flexible placement on shelf or in secondary displays, helping retailers build high-impact mango destinations,” he said. “It accommodates multiple round varieties — including Kent, Keitt, Tommy Atkins and Haden — providing dependable options across the season and reinforcing our focus on solutions that balance shopper appeal with operational efficiency.”
Brooke Becker, senior vice president of sales, added that with demand for mangos continuing to build, retailers are looking for solutions that are both operationally efficient and visually compelling.
“Our new lidded mango carton was developed with the retailer in mind — it arrives display-ready, creates a strong in-store presence, and supports impulse purchases during key promotional windows,” she said. “We anticipate this format will help our partners elevate the mango category while simplifying execution at store level.”
Becker added that the hand-packed carton is designed as a single sell unit, the hand-packed carton features a bold, orange design and a distinctive lid that showcases the fruit while protecting quality. “The stackable format allows for flexible placement on-shelf or in secondary displays, enabling retailers to quickly build high-impact merchandising destinations,” she said. “Mission expects the new carton to help retailers capitalize on the mango momentum during holidays, promotional events and other high-traffic selling periods.”
Johnson said that demand for avocados and mangos continues to build and Mission Produce is well positioned to support that momentum with a reliable, year-round supply sourced from key growing regions around the world.
“On the avocado side, we’re nearing the end of a record Mexico season and anticipate a smooth transition into Peru and California, supporting consistent supply for our customers,” he said. “Mangos have also performed well with a strong Kent season out of Peru and the Mexico season approaching, allowing us to maintain that continuity.”
He noted that what is driving sales is Mission’s ability to pair supply reliability with insight. Johnson explained that the company uses AvoIntel, an in-house intelligence platform, to take a customer-specific approach to category management. It looks closely at shopper demographics, purchase behavior, and merchandising performance to uncover opportunities for growth. “That combination of data and experience helps our partners make informed decisions to maximize category potential,” he said.
What worked in the past is a key part of what company officials intend to use for consistency and success in the future.
“At Mission, we continue to focus on strengthening our position as an industry leader while enhancing the way we serve our customers through thoughtful innovation, value-added products and programs designed to support execution at retail and foodservice,” said Johnson. “We see meaningful opportunity to further unlock the potential of the avocado and mango categories across the U.S. and globally by combining reliable supply, data-driven insights and a customer-first approach. As the category continues to evolve, our priority is to stay closely aligned with our partners and help them capture the opportunities ahead.”
