Fresh Farms partners with Sun World to supply branded table grapes to North America
Fresh Farms partners with Sun World to supply branded table grapes to North America
Fresh Farms has announced a new strategic partnership with Sun World International, under which the company will supply Sun World’s proprietary table grape varieties to the North American market as part of Sun World’s global network of licensed marketers.
Through this partnership, Fresh Farms will produce, pack, and market Sun World–branded grapes across its operations in Mexico and South America. Supply will be sourced from Fresh Farms’ own production as well as from a network of trusted grower partners, ensuring consistent volume, quality, and year-round availability.
“This partnership represents a shared vision for the future of grape varietal development for both customers and consumers,” said Juan Pablo Molina on behalf of Fresh Farms. “At Fresh Farms, we focus on scale with intention—building programs that are sustainable, reliable, and designed for long-term retail success. Partnering with Sun World allows us to apply that approach to some of the most recognized grape varieties in the category.”
Fresh Farms will supply select brands, with production aligned to seasonal windows and retailer-specific programs.
Backed by Grupo Molina’s decades of experience in table grape production, Fresh Farms combines grower-driven decision-making, cross-border operational strength, and close collaboration with retail partners.
The company currently serves most major North American retailers and manages fully integrated programs from field to shelf—ensuring quality at every step while maintaining a highly personalized level of service.
“We work beyond the sales transaction to help retailers in-form and educate the consumer,” added David Watson, senior vice president of sales and marketing at Fresh Farms, based in Nogales, AZ. “Our role is to build consistency—in quality, timing, and execution. Sun World’s varietal portfolio aligns perfectly with where the category is headed, and we’re committed to supporting these brands with the volume, discipline and attention they deserve.”
The partnership further strengthens Sun World’s North American supply chain while positioning Fresh Farms for continued growth in branded grape programs, with long-term volume commitments and expanded plantings planned over the coming seasons.