Grocery Outlet launches shoppable livestream series
Grocery Outlet launches shoppable livestream series
Grocery Outlet Holding Corp. launched its first-ever shoppable livestream series: The Grocery Outlet Xtreme Value Stock Up Show designed to help shoppers get ready for the big game.
Designed to bring the thrill of bargain hunting directly to shoppers’ screens, the new livestream series offers an interactive treasure hunt experience for customers to shop Grocery Outlet’s latest deals in real time, offering a savings of 30 to 70 percent relative to conventional retailers.
“We’re thrilled to introduce a new, dynamic way for customers to shop the extreme value prices that they count on from us,” said Kevin Miller, interim chief marketing officer. “The Grocery Outlet Xtreme Value Stock Up Show brings the fun, surprise and unbelievable savings of our stores directly into the homes of our shoppers — starting with one of the biggest food occasions of the year.”
The series kicks off with a special “Big Game Edition” livestream debuting Feb. 4, aligning with one of the biggest snacking and celebration moments of the year.
Viewers tuning into the Grocery Outlet Xtreme Value Stock Up Show will be able to browse and purchase featured products instantly through Instacart while watching, making it easier than ever to stock up on premium, name-brand groceries at exceptional prices.
Products featured in the livestream, along with additional recipe ideas for the Big Game, will be available in the Shop section throughout the show.