Sun World expands marketer network, import relationships
Sun World expands marketer network, import relationships
Sun World International added 10 new marketers to its global licensee network in the fourth quarter of 2025 and expanded its longstanding relationship with Sun Pacific, which also now serves as an authorized importer for Sun World varieties in North America.
The new marketers span South Africa, Namibia and the United States, reinforcing Sun World’s strategy of disciplined growth in key production and export regions. The expanded Sun Pacific relationship reflects a deepening partnership and adds importer capabilities that further strengthen Sun World’s ability to deliver consistent, high-quality branded table grapes to North American retailers year-round.
“Expanding our marketer network, while deepening trusted relationships like Sun Pacific, allows us to strengthen the supply chain at every stage, from production to market,” said Petri van der Merwe, vice president of global licensing at Sun World International. “This approach supports reliable supply, strong brand execution, and long-term value for our retail partners.”
New Additions: SanLucar South Africa (Pty) Ltd (South Africa), Karsten Namibia Agriculture (Pty) Ltd (Namibia), Cederberg Farming Trawal (Pty) Ltd (South Africa), Rainbow Produce Co. Sa T/A Rainbow Export (South Africa), Capespan South Africa Pty Ltd (Namibia), Silverlands Namibia (Namibia), Naturesmart Foods Pty Ltd (South Africa) & Naturesmart Foods Pty Ltd (Namibia), Southern Fruit Growers (Pty) Ltd (South Africa), Fresh Farms/Grupo Molina (United States/Mexico), and Star South Fruits (Pty) Ltd (South Africa).
“These additions reflect our focus on building long-term partnerships that strengthen the global supply chain while supporting consistent execution in market,” said Gerardo Lugo, chief commercial officer at Sun World International. “Expanding our relationship with Sun Pacific further reinforces that strategy by enhancing our importer capabilities in North America.”