A. Duda & Sons and G’s Group announced the joint venture acquisition of Tozer Seeds Ltd.

Founded in West London in 1944 by Arthur Tozer and owned by the Dawson family since 1950, Tozer Seeds has earned a global reputation for innovation in vegetable breeding and the production of premium-quality seed crops. Over the past 80 years, Tozer has introduced industry-first breakthroughs, including the world’s first commercial F1 hybrid parsnip and celery varieties.

Under the new ownership, Tozer Seeds will continue to operate as an independent seed business, retaining its name, leadership team and long-standing commitment to excellence. The company will remain focused on breeding, multiplication and global sales of specialty horticultural crops such as celery, parsnip, kale, coriander, rocket, squash, legumes and leeks.

This acquisition builds on a decade-long partnership between A. Duda & Sons and G’s Group, during which G’s has enjoyed exclusive access to Duda Generations proprietary celery genetics and seed varieties in Europe. G’s has collaborated with Tozer for more than 30 years across its growing regions. By combining Tozer’s global breeding strategy with Duda’s advanced celery genetics program, this joint venture creates a powerful platform for future innovation — benefiting growers and customers worldwide.

The transaction includes Tozer’s operations in the United Kingdom, Spain, the Netherlands and the United States.

What this means for partners and customers

• Continuity and Stability: Tozer will maintain its independence and continue serving existing customers without disruption.
• Enhanced Innovation: The collaboration strengthens research and development capabilities, ensuring access to cutting-edge varieties.
• Commitment to Growers: The goal is to support the success of growers and customers by delivering superior genetics and seed quality.

“The executive team of Tozer Seeds and the Dawson family are delighted to see the continuation of the Tozer name and legacy after stewarding it for over 75 years," said Steven J Winterbottom, managing director of Tozer Seeds. "By joining forces with Duda and G’s, we anticipate the business evolving into an even more exciting and dynamic future.”

“We have long admired Tozer’s diversity of genetics across its crop portfolio," said Guy W Shropshire, CEO of G’s Group. "Through this acquisition we have enabled the bringing together of Tozer and Duda’s world-leading celery genetics. This new venture provides deeper vertical integration, giving us greater engagement in the science of breeding and seed production, and we look forward to welcoming our new Tozer and Duda colleagues into the broader G’s Group.”

“With over 200 years of celery breeding research and development — including our proprietary Duda Generations varieties, grown by Duda Farm Fresh Foods — we’ve built an unmatched foundation of innovation," said Sammy Duda, CEO and president of A Duda & Sons. "By combining Duda’s celery genetics with Tozer’s global breeding portfolio, we’re positioned to accelerate the next generation of celery products that elevate flavor, quality and category growth. This partnership marks a significant milestone for the industry, and we look forward to working with Tozer and G’s to expand opportunities for growers and customers worldwide.”