Instacart is returning to the world's biggest stage with its second Super Bowl commercial. The 30-second spot introduces Instacart’s latest in-app product innovation, Preference Picker, which gives customers an easy way to select their banana ripeness. In the months ahead, Instacart will explore expanding Preference Picker to additional categories, such as options to select avocado ripeness.

Instacart is spotlighting bananas in its Super Bowl LX commercial because they are the No. 1 selling product on Instacart, with more than 1.8 billion bananas delivered to date. Bananas also have the most Shopper Notes – written instructions for shoppers – of any items sold on Instacart, with more than 32 million notes, showing how small preferences can make a big difference.

The ad is directed by award-winning filmmaker and director Spike Jonze – his first Super Bowl spot in more than 20 years – and stars actor and filmmaker Ben Stiller, alongside multi-platinum recording artist Benson Boone. Stiller and Boone transform into a retro European disco-pop duo who flip into a theatrical rivalry over Instacart's new Preference Picker product feature.

Set on a 60-foot, glittering stage illuminated with orange and green LED lighting, the commercial opens with the pair singing about how they choose their perfect bananas using Instacart’s Preference Picker product feature, before their synchronized duet escalates into a full-blown musical showdown. 

Boone’s character ups the ante with soaring vocals and an effortless mid-performance flip; Stiller’s character attempts to match it and crashes spectacularly into the drum set as the music carries on. The spot closes on “Bananas just how you like” – a wink to the spot’s playful tone and to Instacart’s newly launched Preference Picker, which allows customers to choose their ideal banana ripeness.

“We’re thrilled to be back in the lineup for this year’s big game. Last year’s results exceeded our expectations and propelled our business forward, so this year we wanted to show, in the boldest way possible, that Instacart is the grocery technology leader that truly cares about getting your groceries right,” said Laura Jones, chief marketing officer at Instacart. “We intentionally cast an unexpected duo who each bring something distinct: sharp comedic timing and emotional, musical lift — creating a spot with both precision and playfulness. Ben and Benson delivered the perfect mix of humor and heart, while Spike’s incredible direction brought this rich world to life. The ad is bold and funny, but grounded in something very real: Instacart’s commitment to helping people get groceries just how they like.”