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Southeastern Grocers starts new era as The Winn-Dixie Co.

Today, Southeastern Grocers officially became The Winn-Dixie Co., uniting the organization and its stores under one name. As part of this transformation, the company is also introducing a refreshed Winn-Dixie brand, designed to feel more modern, confident and connected to the way families shop today.

"This is a defining moment—more than a name change, it proudly declares who we are and where we’re headed," said Anthony Hucker, chairman and CEO. "Winn-Dixie has been part of feeding families and enriching communities for generations. Becoming The Winn-Dixie Company brings a deeply rooted company name behind our shared purpose of empowering people to feed and enrich their communities. We’re investing with intention—opening new stores, refreshing existing ones and elevating the products our customers know and love—while maintaining our commitment to value and quality."

Winn-Dixie’s story is rooted in Florida, its historic home state. For more than a century, Winn-Dixie has earned its place as a trusted neighborhood grocer by building lasting relationships with customers and communities. That legacy, combined with a relentless commitment to helping nourish neighbors every day, sets the course for The Winn-Dixie Co. as it invests in stores, value and the shopping experience customers count on.

The Winn-Dixie Company’s renewed focus is already showing up in tangible ways across Florida:

  • Refreshed Winn-Dixie brand and customer experience: Winn-Dixie is rolling out a modernized visual identity, including a refined logo, brighter and more contemporary color schemes and a new tagline— “Bring Home More Good.” 
  • New stores and growth momentum: In December, Winn-Dixie opened a new store in Williston, just 43 days after acquiring the location from Hitchcock’s Markets, bringing the company’s modernized concept to a community it has long served. Two additional former Hitchcock’s locations in Alachua and Keystone Heights will convert to the new Winn-Dixie format and open in 2026, further strengthening the grocer’s presence in its home state.
  • Refreshed stores and upgraded experiences: In November, Winn-Dixie celebrated the grand reopening of its newly remodeled St. Cloud store, bringing a more modern, locally relevant shopping experience focused on value, convenience and service. The company is also introducing new customer conveniences and partnerships, including third-party online grocery delivery and return kiosks
  • More of what customers love: The company continues to expand its Own Brand offerings while building on customer favorites. 

With remodels underway and more planned, customers will continue to see The Winn-Dixie Co. take shape in real time.

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