Floridata Foundation appoints Jeroen Oudheusden as director of sustainability expertise
Floridata Foundation appoints Jeroen Oudheusden as director of sustainability expertise
The Floridata Foundation has appointed Jeroen Oudheusden as director of sustainability expertise, effective Jan. 1, 2026.
Oudheusden brings extensive experience in sustainability and supply chain transparency to the foundation, strengthening the organization within its established governance framework.
Background and career
Oudheusden studied marketing and business economics at Vrije Universiteit Amsterdam. He began his career at Bloemenveiling Aalsmeer, later Royal FloraHolland, where he held several commercial roles in trade development and e-business. He also spent two years working for the auction organization in Japan.
After 18 years at FloraHolland, Oudheusden helped launch the Floriculture Sustainability Initiative in 2013 and continues to serve as its executive officer. Working with Bert Buis, founder of the Floridata Foundation, he also helped develop the Sustainability Sourcing Scan, co-funded by the Association of Wholesalers in Floricultural Products and the Horticultural Product Board. Through FSI, he supported the transfer of the certificate register to Floricode.
In his new role, Oudheusden will focus on strengthening data-driven collaboration across the floriculture sector, using validated data to support continuous improvement. The approach is intended to promote transparency, a level playing field and trust throughout the supply chain, aligning with FSI’s commitment to robust methodologies and established industry standards.
Governance and independence
Floridata co-board members Eric van Tol and Monique Nijholt, both independent of the horticultural sector and involved with the foundation since its inception, welcomed Oudheusden’s appointment. The supervisory board, directors and manager will continue to monitor compliance with governance agreements to ensure transparent and independent decision-making.
Floridata’s governance structure affirms the independence of its directors and specifies that the new board member will refrain from entering into contractual obligations directly related to FSI to avoid potential conflicts of interest.
Floridata Foundation board as of Jan. 1, 2026
- Eric van Tol — Data science and IT, chair
- Monique Nijholt — Finance and data science
- Jeroen Oudheusden — Sustainability expertise