The New York Apple Association has big things planned for 2026 and have started out the new year by launching health-focused content and expanding its digital outreach designed to inspire consumers to eat more New York apples. 

“Our outreach will elevate the health and nutrition benefits of New York apples and strengthen engagement throughout the year with the industry’s most loyal followers,” said Cynthia Haskins, president and CEO of the NYAA.

A major focus of the year will be on social media, where it will be showcasing content featuring registered dietician Kelly Springer. 

“Known for her approachable style and practical nutrition advice, Springer brings a fresh, family-centered voice to NYAA’s messaging,” Haskins said. “Her recipes and educational insights will begin appearing across NYAA’s social platforms as the winter season unfolds.”

Now that the holidays over, many consumers are looking for healthy meal ideas and renewed inspiration, making it an ideal moment to highlight apples as a versatile, nutrient-dense fruit.

Another part of the NYAA’s 2026 focus is collaborating with registered dietitian Julie Raway, who serves as the Farm to School chair of the New York School Nutrition Association and is a leader of the Cornell Cooperative Extension Farm to School Program Work Team. 

Raway will help integrate nutrition education from both a flavor and wellness perspective, supporting lifelong healthy eating habits. Her expertise will help NYAA translate nutrition science into practical stories that resonate with busy parents, health-conscious shoppers and individuals seeking simple ideas for eating well.

“We are excited to feature the upcoming Health and Nutrition Blog, and this is a wonderful opportunity to share the health benefits of consuming apples,” Haskins said.

The new Health and Nutrition Blog on ApplesFromNY.com will serve as a consumer-friendly space that explores topics central to family health, including heart-supportive habits, immunity support, balanced snacking and creative ways to incorporate apples into breakfast, lunch, dinner and snacks. 

“The blog will be educational while supporting the industry’s position on wellness,” Haskins said. “Content will also reinforce New York apples as a smart, everyday choice for people across the country.”

To further complement the blog, NYAA will send a monthly e-newsletter created specifically for consumers who have opted to learn more about New York apples. 

“The consumer newsletter will go out initially to more than 28,000 consumers and we expect that number to grow,” Haskins said. “This subscriber community has grown steadily over the years and represents one of NYAA’s strongest opportunities to build long-term loyalty.”

The newsletter will feature seasonal recipes, apple variety flavor profiles, orchard spotlights, nutrition tips, grower stories and updates on cider destinations and events.

With interest in New York apples as strong as ever, the NYAA will continue distributing the info people want and need to get the most out of the state’s apples. 

“Our website welcomes more than 300,000 visitors each year and reaches millions through social media platforms,” Haskins said. “This reflects the public’s enthusiasm for apples and the industry’s ongoing commitment to health and nutrition.”