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SEPC announces Southern Exposure educational session speakers

The Southeast Produce Council has a dynamic lineup of educational session speakers for its upcoming conference, Southern Exposure: From Fields to Families, taking place Feb. 26–March 1 at the Orlando World Center Marriott in Orlando, FL.

Southern Exposure 2026 will spotlight the platform of SEPC Board Chair Sloan Lott, whose theme — “From Fields to Families: Nourishing Our Nation” — underscores the essential connection between agriculture, retail and the families who depend on fresh produce every day. The conference will unite influential leaders whose expertise, vision, and authenticity continue to shape the future of the produce industry.

The educational programming will feature two highly anticipated sessions designed to inform, inspire and challenge attendees.

Educational Session I: The State of Agriculture
This session will explore today’s most pressing agricultural challenges and opportunities, offering insights from leaders deeply rooted in production and supply chain innovation.
Moderator: Robby Cruz, vice president of produce and floral at Target

Panelists:

  • Steve Church, chairman of Church Bros. Farms
  • Sarah Frey, founder and CEO of Frey Farms
  • Ashley Rawl, vice president of sales, marketing and product development of WP Rawl

Educational Session II: The Power of Produce 2026
Focusing on data, consumer trends and the evolving role of produce at retail, this exclusive session will examine how fresh foods continue to drive growth and connection across the industry.

Moderator: Rick Stein, vice president of fresh foods for FMI

Insights Guru: Anne-Marie Roerink, president of 210 Analytics LLC

Panelists:

  • Shanan Cox, senior director of produce for Sam's Club
  • Andy Hamilton, CEO of Markon Cooperative 
  • Chris Keetch, director of produce and floral for The Giant Co.

“We are proud to present an exceptional group of grower leaders for our opening educational session, The State of Agriculture, where attendees will gain timely insights into the challenges and opportunities shaping our industry today,” said Lott. “These growers represent decades of experience and a deep commitment to feeding families across our nation, and we are equally excited to have Robby Cruz guiding the conversation by asking the critical questions that matter most to our industry."

Lott also highlighted the continued importance of SEPC’s signature data-driven programming. “Our second educational session, The Power of Produce, remains a cornerstone of the Southern Exposure experience,” he said. “Anne-Marie Roerink will once again deliver invaluable consumer and marketplace insights, while Rick Stein will moderate a distinguished panel of retail and foodservice leaders sharing real-world perspectives from across the produce landscape.

“These sessions are designed to deliver meaningful takeaways and forward-looking insights,” Lott added. “Attendees will leave better informed and better prepared to help shape the future direction of our industry.”

Southern Exposure 2026 will bring together growers, retailers, distributors, and service providers for impactful education, meaningful networking and an unforgettable celebration of the produce community.

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