Royal FloraHolland's fresh and green start to 2026
Royal FloraHolland's fresh and green start to 2026
The start of a new year marks a moment of renewal and anticipation. Royal FloraHolland auctioneer Erik Boland offers a look at the fast-moving world of flowers and plants, where trends, opportunities and seasons continue to shift. He invites readers to take inspiration from what lies ahead and to keep growing together.
Best wishes
On behalf of the auctioneers at Royal FloraHolland, Boland extends wishes for a successful and, above all, healthy 2026, both professionally and personally. He notes that the new year brings fresh opportunities and meaningful moments and encourages the sector to embrace the energy of 2026 together. Flowers and plants, he says, continue to brighten homes and gardens, with plants creating year-round green oases and flowers serving as a powerful way to celebrate, comfort, express love or offer thanks.
Out with the Christmas tree, in with the houseplant
The familiar slogan once again signals the transition from the holiday season to a refreshed living space. According to Boland, demand for green houseplants is beginning to rise, with recent weeks showing clear price improvements on the auction clock. Sustainability and the importance of green living environments are also gaining increased attention, reflecting both consumer preferences and the direction of the sector.
What else appears on the auction clock?
At the start of the year, arrangements featuring fireworks and champagne bottles are plentiful. Oxalis, commonly known as lucky clover, also appears in abundance, often paired with symbolic figures such as chimney sweeps to represent luck, prosperity and new beginnings. Boland notes that a wide range of attractive products is available through the clocks, supporting strong sales and purchasing opportunities for growers and buyers alike.
Looking ahead: Valentine’s Day and Women’s Day
Looking ahead to the first major floral moment of the year, Boland points to Valentine’s Day on Feb. 14, when red roses traditionally take center stage. International Women’s Day follows soon after. In the nearer term, however, bulbous and tuberous plants — including hyacinths, tulips, daffodils and ranunculus — are set to command attention as the year begins.
Boland concludes by encouraging the industry to make 2026 a flourishing year, filled with green energy and an abundance of flowers and plants that continue to inspire and connect people.