Kroger expands food access with discount on fruits and vegetables
Kroger expands food access with discount on fruits and vegetables
The Kroger Co. launched its Verified Savings Program that provides a 20 percent discount on fruits and vegetables and half-off Boost by Kroger Plus memberships to customers who are recipients of various government assistance programs, including SNAP, WIC and Medicaid.
"Making fresh food more affordable and equipping more customers with free grocery delivery is an incredible step in expanding food access," said Carlo Baldan, Kroger group vice president of fresh merchandising. "With the launch of the Verified Savings program, we are thrilled to make fruits and vegetables more affordable and eliminate one more barrier to food security in our mission to end hunger."
Customers may enroll in the program with an online verification form. Verification is good for five months and customers will need to reconfirm eligibility to remain enrolled.
To receive 20 percent off fruits and vegetables, eligible customers simply need to have a Kroger digital account, enroll in Verified Savings and the offer will automatically be loaded to their account. Savings is valid on all fruit and vegetable purchases through Jan. 31.
Verified Savings enrollees are eligible for half-off annual and monthly Boost membership plans. Current Boost members who enroll in Verified Savings can redeem the offer at the time of renewal or extension of their membership.