Tierra Suelta enters peak dragon fruit season with promotable volumes
Tierra Suelta enters peak dragon fruit season with promotable volumes
Tropical fruit grower and importer Tierra Suelta reports ample supplies of premium dragon fruit are now available for retail promotions.
“We’ve entered peak dragon fruit season with about 40,000 boxes arriving weekly,” said Steve Stutz, vice president of sales. “For the next two months, our state-of-the-art packing facility in Ecuador will operate at full capacity to support promotable volumes of our highest-quality dragon fruit. Tierra Suelta has the production, logistics and infrastructure to meet the needs of major retailers throughout the holiday season and beyond.”
Earlier this year, Tierra Suelta invested in the development of a state-of-the-art packing facility dedicated to dragon fruit. The facility is GlobalG.A.P. and Primus certified. Through a combination of automated processing and hand packing, shipments maintain cold-chain integrity and arrive in North America in pristine condition.
Once considered an exotic novelty, dragon fruit continues to grow in popularity with consumers. According to industry research, the U.S. dragon fruit market is projected to reach $160 million by 2034. Tierra Suelta said it is committed to supporting retailers with a consistent supply of fresh, sweet dragon fruit, along with in-store and online merchandising support to help drive consumer demand.
“During the winter months, the fruit’s vibrant color and festive appearance naturally enhance fruit platters and decorative tablescapes,” said Adrian Abreu, CEO. “We offer four varieties of dragon fruit — white, red, yellow and golden — all of which have antioxidant-rich nutritional profiles. The fruit’s immunity-boosting qualities also make it an appealing snack during cold-and-flu season.”
Peak dragon fruit season is expected to continue through February, with more limited quantities available for the remainder of the year. In addition to dragon fruit, Tierra Suelta offers a range of tropical fruits year-round, including star fruit, Thai guava, mamey, tropical avocados and malangas. The company also provides customized packaging, merchandising support, shopper education and private-label programs.
Tierra Suelta, which translates to “loose soil,” is a woman- and minority-owned, vertically integrated farming business that grows and ships tropical fruits, roots and specialty produce from its headquarters in Miami.