Hall 5 at IPM ESSEN 2026 will serve as a hub for floristry, design and forward-looking ideas in the green market. In addition to the IPM Flower Stage, featuring daily live shows by international floral designers, the hall will host BLOOM’s Trend Show and the IPM Discovery Center. Exhibitors offering floristry supplies and the IPM Concept Store will also be located in the hall, creating a space where creativity, market inspiration and sustainable solutions converge.

BLOOM’s Trend Show 2026

BLOOM’s Trend Show 2026 will provide guidance for retailers and designers by highlighting styles expected to influence floristry in the coming year. The trends include:

• Gentle & Mindful: A soft, minimalist aesthetic paired with a detox-inspired mindset, featuring subtle tones accented with lime, coral and peach.
• Terra & Comfort: A warm, timeless interpretation of earthiness, refreshed with colors such as papaya, orchid pink and pistachio.
• Greenish & Divers: An urban mix of styles blending 1970s influences with a sustainable, natural look.
• Pure & Elemental: A bold design approach using raw materials, archaic forms and gray-blue hues.
• Refreshed & Positive: A return to optimism with playful elements and light, summery colors.

Knowledge and practice on the IPM Flower Stage

The IPM Flower Stage will feature a wide-ranging program of creative presentations and practical insights. Ekaflor will present four sessions on the revolving stage:

• Daniela Kirmse will open the first day with “90,000 Followers — A Blessing or a Curse?” from 10 to 10:45 a.m., examining the role of social media in the industry.
• Stephanie and Max Zebovec will share retail insights with “Sales 24/7: From Idea to Implementation” from 11 to 11:45 a.m. the following day.
• Lorena Menk will focus on profitable customer workshops on Thursday, Jan. 29, from 2:30 to 3:15 p.m.
• Christof Rumbaum and Sven Knutzen will discuss optimizing existing sales areas to increase profitability on Friday, Jan. 30, from 11 to 11:45 a.m.

International floristry showcases

The Professional Association of German Florists will present international designers and live demonstrations in Hall 5:

• Brenna Quan and Sue Tabbay-Yamaguchi of Hawaii will present “The Spirit of Aloha,” hosted by TV florist Björn Kroner, on Tuesday, Jan. 27, from 2 to 2:45 p.m., and Wednesday, Jan. 28, from 2:30 to 3:15 p.m.
• “Floristry International — Pure Perfection Passion” will feature Yulia Medvedeva of Estonia, Stefan Van Berlo of Belgium and Joseph Massie of England on Tuesday, Jan. 27, from 11 to 11:45 a.m., and Wednesday, Jan. 28, from 1 to 1:45 p.m.
• Hanneke Frankema of the Netherlands, Sara-Lisa Ludvigsson of Sweden and Elisabeth Schoenemann of Germany will launch the “She Blooms” initiative with the “Flower Riot” show on Tuesday, Jan. 27, from 3:30 to 4:15 p.m., and Wednesday, Jan. 28, from 10 to 10:45 a.m.
• Carles J. Fontanillas of Spain and Johann Obendrauf of Austria will collaborate in the show “FLOOS — The Crafter’s Secret” on Wednesday from 4 to 4:45 p.m. and Thursday from 2 to 2:45 p.m.

Additional design inspiration will be offered through “Flower Up Your Ideas — Design, Styles and Trends 2026” on Tuesday, Jan. 27, from 12:15 to 1 p.m., and Thursday, Jan. 29, from 11 a.m. to 12:45 p.m. The IPM Flower Stage program will conclude with the IPM Trade Fair Cup 2026 award ceremony on Friday, Jan. 30, beginning at 12:30 p.m.

IPM Discovery Center tours

The IPM Discovery Center, powered by Kahler, will showcase point-of-sale concepts for garden centers, specialty retailers and food retailers. Curator Romeo Sommers will create immersive retail environments using sustainable materials and reflecting major social trends. Guided tours will highlight themed areas including Feminine Marketing, Nostalgic Marketing, Climate Park, Health & Wellbeing and Community Learning.

The Discovery Center is supported by numerous exhibitors, including A/S Queen Knud Jepsen, Addenda, Magical Hydrangea and Amigra, Air So Pure, Arie Bouman Green Outdoor, Bökenkröger Gartentechnik, Brome, Dr. Rech’s Vitanal GmbH, Eco Rite Ltd., E-Nema, Flores in Terra B.V., Gardify Solutions GmbH, Griebling Keramik GmbH & Co. KG, Haymarket Media GmbH, Lekkerkerk Green Business BV, Mediflora, The Pots Company and Velda. Cooperation with the European Floral and Lifestyle Suppliers Association will continue. Kahler GmbH is the main sponsor of the IPM Discovery Center 2026.