Peruvian Asparagus Importers Association announces co-chairmen
Peruvian Asparagus Importers Association announces co-chairmen
At its annual association meeting in Anaheim, CA, PAIA membership announced their co-chairmen for 2026-27 term. Carlos Solf of Southern Specialties serves as the East Coast chair, while Craig Rolandelli of Jacobs Malcolm & Burtt (JMB) serves as the West Coast chair.
“PAIA co-chairmen provide strategic guidance to advance the asparagus trade industry and foster growth within the entire asparagus category,” said Priscilla Lleras, executive director of the Peruvian Asparagus Importers Association.
The PAIA co-chairmen are elected by their peers for a two-year term. Having now been appointed for two consecutive terms, these co-chairs have demonstrated significant dedication and vision in supporting the industry's progress.
Established in 2001, the PAIA will commemorate 25 years of service to the industry in September 2026. Since its inception, the association has consistently demonstrated leadership within the asparagus trade sector, attributed largely to the dedication of its membership. “Our members are recognized leaders in the field; their commitment to the association directly contributes to our ongoing success and growth. The membership includes premier importers and key industry service providers. PAIA members are invested in the advancement of both the association and the industry, actively participating in our continuous development,” said Lleras.
The association continues to maintain a steady focus on initiatives aimed at advancing both the trade and the fresh asparagus market. “PAIA is a well-established organization that conducts comprehensive reviews of the fresh asparagus industry and addresses even the most complex challenges," said Solf. "This year, our efforts are concentrated on improving the logistics process for fresh Peruvian asparagus, and we are collaborating closely with relevant agencies to achieve this objective.”
“A primary focus for PAIA is expanding market share and increasing per capita consumption," said Rolandelli. "Asparagus is an inherently nutritious vegetable, easy to prepare, and offers diverse and convenient cooking options.”
