Masser Family of Cos. returned to New York Produce Show and Conference
Masser Family of Cos. returned to New York Produce Show and Conference
The Masser Family of Cos. returned to the New York Produce Show and Conference, held Dec. 2–4, at the Javits Center in New York City.
MFC highlighted a new line of Side Delights convenience potatoes, along with its full assortment of Side Delights varietal potatoes. The company was joined by Keystone Potato Products, a leading Pennsylvania value-added potato processor, and the Pennsylvania Co-operative, distributor of the Penn’s Own brand of fresh potatoes.
“Attendees at this year’s show were among the first to explore the new line of Side Delights convenience potatoes at booth No. 219,” said Tiffany Readinger, vice president of sales and category management at MFC. “We were proud to showcase innovative, convenience-focused potato products designed to surprise and delight today’s busy, time-stressed consumer.”
MFC, Keystone and the Pennsylvania Co-operative represented a significant share of the state’s potato industry and collectively offered retailers, foodservice operators and institutional buyers a full range of pack sizes for the Northeast market.