ShopRite launches campaign to support local food banks
ShopRite launches campaign to support local food banks
ShopRite started its annual Check-Out Hunger campaign, a holiday-season fundraiser that invites customers to support local food banks by adding a donation at checkout. Running now through the second week of the new year, the campaign unites ShopRite stores across the region in a shared mission to help neighbors facing hunger during one of the busiest times of the year for food banks.
The start of ShopRite’s Check-Out Hunger Campaign comes on the heels of the Community FoodBank of New Jersey’s (CFBNJ) 25th annual Turkey Drive. CFBNJ collected donated turkeys and food items at ShopRite stores and other retailers across the Garden State on Saturday, Nov. 22. That’s when CFBNJ President and CEO Elizabeth McCarthy visited the ShopRite of Livingston to promote both the food drive and the start of the Check-Out Hunger campaign.
The efforts build on the $1.25 million in food and funds that ShopRite Partners In Caring, ShopRite’s signature hunger-fighting initiative, recently contributed to regional food banks to help families impacted by the federal government shutdown and uncertainty surrounding SNAP benefits.
During Saturday’s Turkey’s drive, shoppers donated frozen turkeys, holiday pantry staples and money — all of which will help CFBNJ provide Thanksgiving meals to families in need throughout New Jersey.
“We’re deeply committed to addressing food insecurity because our stores are owned and operated by families who are part of the communities we serve,” said Alexandra Emery, manager of sustainability and corporate social responsibility for ShopRite. “Our associates are passionate about supporting Check-Out Hunger, and every donation made at checkout helps strengthen local food banks at a time when demand is especially high. Together with our customers, we can ensure more families have access to meals throughout the holiday season.”
As food insecurity continues to affect many families, this year’s Check-Out Hunger campaign encourages even greater participation and generosity. Customers can support the effort by making a donation at checkout, and many stores will also feature special fundraising activities and food drives designed to boost local food bank resources during their peak service period.
