Misionero showcases Garden Life rebrand and expansion to Earth Greens portfolio
Misionero showcases Garden Life rebrand and expansion to Earth Greens portfolio
Misionero is showcasing two major updates at the New York Produce Show: a complete rebrand of its Garden Life Washed & Trimmed line and two new additions to its Earth Greens Organic portfolio.
“Our Garden Life rebrand brings a bolder, more modern look and highlights what’s always made the line special: field-grown freshness and ready-to-use convenience,” said Nicole Minnich-Zapata, director of marketing. “The repositioning strengthens our identity on shelf and supports retailers looking to elevate their offerings.”
The Garden Life lineup includes romaine, green leaf, red leaf, deli leaf and lettuce wraps.
Under its Earth Greens label, Misionero is also introducing two new items: Crispy Green Harvest Blend and Crispy Green & Red Harvest Blend. These organic blends tap into varieties that have risen in popularity within the CEA space, Minnich-Zapata said. Because they are field-grown, however, they deliver a heartier crunch and stronger affordability.
“We believe these blends offer real category growth potential in the packaged salads segment,” Minnich-Zapata said.
At booth No. 525, attendees will see refreshed booth visuals featuring a bright, modern look that spotlights the new Garden Life branding and the expanded Earth Greens lineup. Misionero looks forward to engaging with both current and new partners at the show.
The show’s location and early-December timing give NYPS a distinctive feel, she said. “Everyone loves December in New York. The energy is wonderful,” Minnich-Zapata said. “It’s always a great show to reconnect with partners and have meaningful conversations before the new year.”
