B&W emphasizing red watercress at NY Produce Show
B&W emphasizing red watercress at NY Produce Show
B&W Quality Growers, one of the largest and longest-running growers of leafy greens in the world, is heading to the New York Produce Show & Conference with a focused message built around nutrition, flavor and visual appeal.
The company has been growing unique leafy greens for more than 150 years and will place a major spotlight on Power4, its signature blend, and on the key ingredient that defines it: Red Watercress.
For B&W, Power4 represents the evolution of premium salad blends — created with high-nutrient greens and designed for shoppers and chefs who want performance on the plate and in the body.
At the New York Produce Show, the company intends to showcase why Power4 stands apart, and why Red Watercress is the foundation of that story.
“Power4 will take center stage in the booth and in conversations with retail and foodservice partners,” said Anna Klawitter, marketing manager for the Fellsmere, FL-based company. “Power4 is the lead of our booth this year, and Red Watercress is a big part of that story. Since watercress is the most nutritious vegetable on the planet according to the CDC, it plays a major role in why Power4 stands out.”
Red Watercress is the ingredient that elevates Power4 beyond familiar salad blends. Klawitter noted its nutritional strength and bold visual impact give the mix a depth that buyers and menu developers immediately recognize.
“Red Watercress gives Power4 its strength and it adds a rich red tone that gives the blend the depth a lot of our chef partners are looking for,” she said. “Paired with baby spinach, baby arugula and baby kale, Power4 delivers a nutrient profile that is unmatched.”
The blend has generated a strong response from retail and foodservice professionals who appreciate both the nutritional substantiation and the visual appeal it delivers.
The ability for buyers to tell a meaningful story in the produce department and on menus has been a powerful driver of momentum.
The company also sees expanding opportunities for Red Watercress not only as a key component in Power4, but also in individual applications. Thus it can also be cooked or used as the star of the entree.
“Chefs are responding with enthusiasm,” Klawitter said. “Red Watercress has always been loved by chefs — even on its own.”
B&W plans to use the show to emphasize the blend’s purpose-built qualities and the education behind it.
“Power4 is built with purpose,” Klawitter said. “Red Watercress gives it a level of nutrition second to none, and the blend brings strong color contrast that buyers need for bowls and salads.”
With health-focused eating expected to surge again in early 2025, the company sees strong momentum for nutrient-dense blends that pair performance with plate appeal.
Looking beyond the show, B&W will continue expanding storytelling resources, chef content and nutrition-focused education to support retailer and foodservice partners. Klawitter said the company plans to grow platform tools that highlight both the science behind watercress and the culinary applications it enables.
The New York Produce Show remains a key marketplace for B&W to share those messages. “The New York show brings key retail and foodservice partners together,” Klawitter said. “It gives us the chance to share the Power4 story, highlight why Red Watercress matters and show how the blend delivers both nutrition and color that stand out in today’s market.”
