Instacart partners with WellTheory to expand access to nutritious foods
Instacart partners with WellTheory to expand access to nutritious foods
Instacart has partnered with WellTheory to address a critical gap in autoimmune care: access to nutritious, anti-inflammatory foods. The collaboration integrates Instacart Health Fresh Funds into WellTheory’s evidence-based care model, empowering members to purchase clinically recommended groceries to support healing and improve outcomes.
Autoimmune patients often face significant barriers to accessing the right foods — from affordability and availability to the daily friction of turning dietary guidance into actionable shopping decisions. The new Instacart partnership supports WellTheory’s mission to fill the gaps left behind by traditional healthcare and provide whole-person care that addresses the root causes of autoimmunity.
With Fresh Funds, roughly 300,000 eligible lives in WellTheory’s network will have access to grocery stipends that can be used to purchase clinically recommended foods directly from their favorite local grocers on Instacart. Instacart reaches more than 98 percent of U.S. households, including 95 percent of those located in food deserts as well as nearly 98 percent of households enrolled in SNAP, ensuring convenient, stigma-free access to the food-as-medicine tools patients need.
“Nutrition is at the core of WellTheory’s mission to reverse the autoimmune epidemic, yet patients face real obstacles in translating clinical nutrition guidance into their daily lives,” said Claire Rudolph, co-founder and head of product at WellTheory. “There’s so much friction — from knowing what foods to buy to affording and accessing them. Our partnership with Instacart removes these barriers, making it easier for our members to follow evidence-based dietary protocols and truly nourish their healing journeys."
Unlike traditional care models that rely heavily on symptom-masking interventions, WellTheory’s proprietary program addresses the root causes of autoimmunity through nutrition, lifestyle changes and ongoing personalized support from a dedicated care team of registered dietitians and board-certified health coaches.
Instacart Health Fresh Funds make it simple for WellTheory members to turn nutrition guidance into daily choices, improving their ability to manage symptoms, enhance quality of life and reduce healthcare costs.
“At Instacart, we believe food is one of the most powerful tools to support better health,” said Sarah Mastrorocco, vice president and general manager of health at Instacart. “Through Instacart Health and our consumer technology, we're helping partners like WellTheory integrate nutrition directly into patient care — turning clinical guidance into action by making it easier for patients to access the right foods to support their health from the comfort of home.”
This partnership builds on WellTheory’s proven outcomes in autoimmune care, as detailed in its recent report demonstrating significant improvements in autoimmune symptoms and health outcomes with its proprietary care model and food-first approach. WellTheory partners with leading employers and health plans, including Maven Clinic and Sentara, to provide virtual, whole-person care that addresses the complex needs of autoimmune patients.
