Dole Fresh Vegetables helps upgrade holiday tables
Dole Fresh Vegetables helps upgrade holiday tables
Dole Fresh Vegetables/Bud Antle, manufacturer of Dole-branded packaged salads, is making it easy for Americans to upgrade their holiday tables with one of its most popular family-sized salad kits.
Reflecting the trend of more Americans eating salad for Thanksgiving and Christmas, the produce leader is teaming with Instacart to offer special savings on its best-selling Dole Family-Size Ultimate Caesar Kit.
Starting Nov. 17, 2025, salad-loving Instacart shoppers can save $1 for every $8 they spend on the Dole Family-Size Ultimate Caesar and 70 other Dole salad offerings, including 31 separate salad kits. The full-flavored salad kit combines shaved Parmesan and Romano cheeses, garlic herb seasoning and artisan-style croutons with crisp Romaine lettuce and Dole’s Ultimate Caesar Dressing.
According to David Austin, vice president of marketing and innovation at Dole Fresh Vegetables/Bud Antle, the offer is consistent with trends showing that more Americans are embracing salad for the holidays. “Surveys suggest that close to one-third of families in the U.S. now serve a green salad for Thanksgiving and almost one in 10 serve a Ceasar salad — with West Coast residents the most likely to add fresh greens to their holiday menus.
“With its robust taste and wholesome ingredients, our Family-Size Ultimate Caesar Kit represents the ultimate upgrade to your holiday table and a great way to balance-out the rest of the meal with a lighter, refreshing option,” said Austin.
The company recently completed a bold new packaging refresh of its Dole Salad Kit line to make it easier for salad lovers to choose, shop and enjoy their favorite all-inclusive salad experiences. The new look includes compelling new colors, photography, ingredient iconography and callouts, and represents an intentional nod to the growing number of Millennial and Gen Z shoppers buying packaged salads for the first time.
The refresh was unveiled in August on the company’s 31 Chopped, Premium and Classic salad kits at supermarkets throughout North America.