America’s only Butter Potatoes are back with a major relaunch from EarthFresh, North America’s premier supplier of fresh produce. Now available from coast to coast, the full lineup, featuring Butter Golds, Butter Reds and Butter Russets, delivers premium flavor, bringing a new level of cooking versatility to kitchens across the country. 

EarthFresh Butter Potatoes feature a naturally buttery, creamy interior, so rich in flavor, there’s no butter needed. Their smooth texture and vibrant color make Butter Golds perfect for mashing, Butter Reds perfect for roasting, and Butter Russets perfect for baking, delivering standout performance in every meal. 

"At EarthFresh, we’re committed to bringing freshness and innovation to the produce aisle, and Butter Potatoes perfectly embody that vision," said Jessica Anderson (Hughes), vice president of marketing and innovation at EarthFresh. “After more than a decade of research and development, our Butter Potato varieties are unlike anything else on the market, truly setting them apart from the everyday spud. Launching nationwide marks a major milestone as we continue to raise the bar and meet the growing demand for premium produce, whether for home cooks or professional chefs."

All-natural, Butter Potatoes deliver a nutritious, perfectly textured potato that’s smooth and creamy, no matter how it’s prepared. Each variety is carefully graded to ensure exceptional quality, consistency and taste. A comprehensive sensory analysis, conducted by a panel of experts, identified key flavor and texture attributes and assigned a score out of 100, helping consumers easily navigate their unique profiles. Butter Potatoes are quickly becoming the go-to for grocers and home cooks who demand the very best.

To help highlight the culinary potential of the Butter Potato lineup, EarthFresh has partnered with acclaimed chef Yann Nury to lead recipe development. “Butter Potatoes are a chef’s dream – incredibly adaptable, delicious, and consistently perfect,” said Chef Yann Nury. “They elevate any dish, from simple home-cooked favorites to restaurant-worthy creations. They perform beautifully in every setting, making them the ultimate kitchen staple. Without a doubt, they’re my potato of choice.” 

Following a successful debut in select U.S. markets, Butter Potatoes have undergone a major relaunch featuring a fresh new look and updated sustainable packaging. Previously available only in those initial regions, where they quickly sold out and generated excitement among both retailers and consumers, Butter Potatoes are now being distributed nationwide across the United States and in Canada. 

Ahead of the national launch, a study was conducted to gauge grocery shoppers’ interest and purchase intent for new produce items. The results are impressive: 85 per cent of American consumers indicated a positive intention to buy Butter Potatoes, according to recent findings by IMI International. The Butter Potato concept outperformed industry benchmarks, demonstrating strong and unmistakable consumer demand. 

EarthFresh Butter Potatoes are now available on shelves across the country. Choose from Butter Golds, Butter Reds and Butter Russets in convenient five-pounds bags, with Butter Golds also available in 10-pound bags. Retailers interested in these exclusive varieties can learn more at EarthFreshFoods.com/Butter.