Big Y providing meals to those in need
Big Y providing meals to those in need
During this season of giving, Big Y’s annual Sack Hunger campaign is dedicated to supporting those facing food insecurity. Through this initiative, funds are raised for the four regional food banks across its two-state marketing area. These food banks, in turn, empower over 1,400-member agencies, including local soup kitchens, food pantries, senior nutrition programs and childcare centers, to provide essential nourishment and resources every day. Their mission is to expand access to nutritious food and strengthen community support systems for individuals and families at risk of hunger. These four food banks are Food Bank of Western Massachusetts, Worcester County Food Bank, The Greater Boston Food Bank and Connecticut Foodshare.
For a $5 donation, customers can support Sack Hunger from any register at Big Y’s supermarkets, Table & Vine Fine Wines and Liquors or online through Dec. 10. Every $5 donation brings 10 meals to those in need.
Additionally, Big Y has added even more ways to boost this year’s efforts. It will donate a portion of the proceeds from produce and floral department purchases from Nov. 13-19. Big Y has pledged a portion of every private label brand that it sells throughout the store from Nov. 28-Dec. 3.
“Nutritious food should be within reach for everyone, especially during the holidays,” said Richard D. Bossie, executive vice president and COO. “Through Big Y’s Sack Hunger program, we’re able to partner with our customers, employees and local food banks to bring hope and support to families facing food insecurity. I am inspired by the compassion and commitment shown by our communities, and I look forward to seeing the positive impact we can make together this season.”
For the past 14 years, Big Y’s Sack Hunger program has helped provide millions of meals to individuals and families facing hardship. Each Big Y location plays a vital role by donating to local food banks up to six days a week, year-round. These contributions include fresh meat, produce, bakery items, groceries, frozen foods and dairy products, ensuring consistent access to wholesome food across our communities.
