Farm Pak launches Francie’s Finest brand in celebration of its next generation
Farm Pak launches Francie’s Finest brand in celebration of its next generation
Farm Pak Products Inc. will launch its newest brand, Francie’s Finest, this month in celebration of the first birthday of Francine (Francie) Barnes, daughter of company President Josh Barnes.
Named in her honor, Francie’s Finest reflects both the rich heritage and bright future of the Barnes family farm. As the fourth generation, Francie represents the family’s ongoing commitment to growing quality sweetpotatoes with sustainable, safe practices.
Already, Francie enjoys the farm’s signature crop: sweetpotatoes. While she’s still too young to decide if she’ll one day join the business, the family looks forward to her sharing in the same memories that have shaped their farm life for generations.
“Francie’s Finest is more than a name, it’s a promise,” said Josh Barnes. “Our family eats these sweetpotatoes every day because they’re delicious, nutritious and grown using sustainable farming practices. We’re proud to share them with families everywhere under a brand that celebrates our future.
“Farm Pak has been a dependable name for years, but Francie’s Finest allows us to share a moment on the dinner table from our family to yours," said Barnes. "People connect with people. We’ve seen that with our Bethany’s Best watermelon brand, named after my sister Bethany, and now we’re doing the same with Francie. This brand shows that we’re a family who cares deeply about the same things our consumers do — feeding our children safe, nutritious food. Our sweetpotatoes are exactly that.”
With the same trusted quality as the Farm Pak brand, Francie’s Finest introduces a refreshed look that celebrates family, tradition and the future of farming.
Francie’s Finest products include three- and five-pound conventional sweetpotato mesh bags, individually wrapped microwaveable sweetpotatoes, and three- and five-pound organic sweetpotato mesh bags.
“Francie’s Finest is a beautiful way to celebrate both where we’ve come from and where we’re going,” he said.
