Setton Farms ready to help retailers boost pistachios for the holiday season
By
Chris Koger
Setton Farms ready to help retailers boost pistachios for the holiday season
From Secret Santa gifts in the office, to stocking stuffers and gifts for friends and family members, Setton Farms has an array of pistachio snacks that are ideal for gift giving.
Consumer demand for pistachios continues to be very strong, said Joseph Setton, executive vice president, and two Setton Farms products typically see large spikes in sales during the holiday season.
“Our Pistachio Burlap Gift Bag has been a longtime favorite, and with its rustic design and extra-large inshell pistachios, this is a perfect gift for the holidays,” Setton said. “In addition, our premium Dark Chocolate Pistachios are a lovely addition to any holiday assortment.”
Whether the receiver is a co-worker, friend or family member, Setton said pistachios are the perfect gift for anyone on your list.
“They are a premium product, and with Setton’s wide range of flavors, blends and chocolate options, there is something for everyone,” he said. “Even those friends and family who are hard to buy for will appreciate our healthy and delicious snacks.”
Holiday demand for pistachios continues into the new year, with popular resolutions focusing on healthy eating, Setton said.
“We see consumers gravitate toward our natural Raw Kernels, which offer a wholesome snack with that fresh from the orchard taste you can’t get anywhere else,” Setton said. “By February-March we see the return to flavored pistachios, where our Tajin Seasoned Kernels are the top choice for the Superbowl and March Madness. This collaboration combines the zesty flavor of Tajin Classico with the amazing health benefits inherent in pistachios.”
Setton Farms line of no shell flavored pistachios are the trendiest items driving pistachio sales, he said.
“Each variety offers convenient snacking with bold, natural flavors that our fans keep coming back for more,” Setton said.
The seasoned no shell line, which comes in 5-ounce packs, includes:
- Buffalo Wing
- Garlic Onion
- Jalapeño
- Salt & Pepper
- Scorpion Pepper
- Tajin (chili, lime and salt)
Setton Farms also has a Pistachio Pub Mix, a 5-ounce pack with Buffalo Wing Pistachios, ranch corn nuts, savory sesame chips and hickory almonds.
Setton Farms’ organic products, a seven-ounce Inshell Pistachio and a five-ounce Pistachio Kernel pack, are dry roasted with sea salt.
As conventional grocery stores become the primary source of organic foods for consumers, these pistachio products have found success in the produce section, as well as in the dedicated organic section, Setton said.
Setton Farms recommends that retailers cross-merchandise the company’s products during the holiday season.
“Our Burlap Gift Bag sits perfectly with wine as an easy gift bundle,” Setton said. “Dark Chocolate Pistachios can be paired with cheese and crackers for surprising addition to charcuterie boards.”
He said Setton Farms is prepared to help retailers curate a promotional program for holiday sales.