Alexandra Farms receives two honors at Proflora 2025’s Outstanding Variety Competition
Alexandra Farms receives two honors at Proflora 2025’s Outstanding Variety Competition
Alexandra Farms was recently recognized with two awards at Proflora 2025’s Outstanding Variety Competition. This year’s event featured 436 varieties across 16 subcategories, evaluated by a panel of 11 jurors for product excellence, innovation and overall quality.
The farm’s Magnificent Bells hellebores earned First Place in the New Products category, which celebrates novelty, emerging trends, and consistent performance in the floral industry. The award highlights Alexandra Farms’ ongoing efforts to diversify its catalog with high-performing secondary flowers and elegant fillers — a strategic expansion reflected in the success of its hellebores.
In addition, Vicky Gardens!, part of the Deluxe Garden Rose Collection, received Second Place in the Special Shape Roses (Rosa Forma Especial) category. This distinctive Dutch variety has been commercially available from Alexandra Farms since early 2025.
Held biennially in alliance with Asocolflores, Proflora is one of the world’s largest and most prestigious floral trade shows. The Outstanding Variety Competition honors the most innovative cut flower varieties exhibited at the event, celebrating creativity and advancement within the global floriculture industry while offering participants valuable international exposure.