Bee Sweet Citrus to debut new booth and packaging at IFPA’s Global Produce & Floral Show
Bee Sweet Citrus to debut new booth and packaging at IFPA’s Global Produce & Floral Show
This week, the Bee Sweet Citrus team is off to IFPA’s Global Produce and Floral Show in Anaheim, CA. The company plans to kick off its new season by debuting a new booth, packaging and more.
“IFPA’s Global Produce and Floral Show is something that the entire Bee Sweet Citrus team looks forward to annually,” said Bee Sweet Citrus Director of Communications Monique Mueller. “Not only is it one of the biggest events of the year, it also provides us with an opportunity to connect with our peers, see what’s trending in produce, and make new connections.”
Bee Sweet Citrus is currently transitioning from its summer import program to its domestic season. Currently, California-grown grapefruit, Meyer lemons, lemons, Golden Gem grapefruit and pummelos are available for customers, while mandarins and Navel oranges will be available at the end of this month.
“Last year, our team debuted our premium citrus line at IFPA’s fall show and received positive feedback from customers,” said Mueller. “This year, we’re pleased to announce that we’ve expanded our line to include Heirloom Navels, and its packaging will be on display at our booth.”
Bee Sweet’s sales and upper management team will be attending this year’s show, and attendees are encouraged to visit their booth, No. 1293, to discuss their variety availability, seasonal marketing opportunities and more.