Index Fresh wants to talk avocados
By
Seth Mendelson
Index Fresh wants to talk avocados
Index Fresh officials are eager to speak to their industry partners about 2026 avocado supply opportunities and the category’s growth prospects at the IFPA Global Produce & Floral Show.
The Corona, CA-based company is recognized as a leader in global avocado marketing, sourcing from all major growing regions and dedicated to delivering the highest quality produce to customers worldwide.
“The team looks forward to discussing tailored programs and sharing updates on volume potential from key sourcing regions,” said John Dmytriw, the company’s vice president of business development. “Index Fresh will also be promoting its California Crema GEM avocado line, emphasizing the limited-time offering’s creamy flavor, premium quality, promotable volumes and sustainable packaging.”
Dmytriw wants to make the industry is aware that Index Fresh offers tailored programs and a full suite of packaging solutions — from traditional bags to innovative, sustainability-focused options like compostable PLUs and recyclable paper films. “With advanced bagging, nationwide ripening services and private label capabilities, the company supports retail and supplier partners with fresh, functional designs that meet evolving needs and environmental goals,” he said.
Dmytriw, who has more than 15 years of sales and business development experience, said that Index Fresh was founded in Orange County, CA, in 1914 by produce growers in the Golden State. He said the company was initially established as Index Orchards and began with citrus and shifted to avocados in the 1950s. The company evolved over the decades — from cooperative roots to its current grower-owned model — retaining a board of directors composed of experienced farmers who are deeply rooted in the industry.
By 1950, Index Fresh had acquired the United Growers Association, a sister cooperative, and decided to branch out and try its hand at avocado distribution. Quickly, avocados replaced the production of lemons and oranges during the 1960s and 1970s. In 1989, Index Fresh designed and built a certified, state-of-the-art packing facility.
Dmytriw said that other events played key roles in helping the company further develop. “Major milestones shaping Index Fresh include its progression to avocados as its sole focus, expansion into new regions and global supply partnerships beginning in the 1990s, modernization of packing facilities and a steadfast commitment to quality, transparency, and service as the business grew internationally,” he added.
The 1990s also saw an increase in the popularity of avocados with many consumers demanding them year-round. Index Fresh expanded its product line to include Chilean avocados.
Dmytriw is also adamant about what the company stands for and its commitment to the entire supply chain. “Index Fresh stands out for its rigorous commitment to quality, freshness, and food safety throughout the entire supply chain,” he said. “Advanced protocols, strict maturity standards and ongoing certification through leading food safety and sustainability schemes ensure consistent product excellence and responsible sourcing. The company’s philosophy centers on transparent partnerships, helping deliver reliably fresh, high-quality avocados from all major growing regions imported to the United States.”
What does the future hold for the company? Dmytriw said that Index Fresh is optimistic about supply opportunities in the next year. He noted that with California anticipating another strong season supported by increasing acreage and healthy yields opportunities for growth are plentiful.
“We plan to build on our industry leading GEM market share and the momentum of our limited-time offerings,” he said. “This includes ongoing marketing for the California Crema GEM avocado program. Mexico is projecting modest volume gains, while South American sourcing provides fixed-price programs that enhance market flexibility and stability. These factors help mitigate tariff and historical price uncertainties, allowing buyers to manage risk amid evolving trade challenges.”