“Mangos are gaining momentum, both in stores and on the menu, now sitting as the ninth most popular fruit nationwide,” said Diana McClean, the company’s director of marketing and communications. “With custom ripe programs and consumer-friendly packaging, the World’s Finest Mangos from Mission Produce are powering mango performance nationwide. We offer a world-class selection of bulk and packaged mangos, all of which will be on display in this year’s Mission Mango Grove at booth No. 4269.

“We’re raising the bar for mango merchandising to drive growth in the mango category from coast to coast. For example, our retail ready mango bag is lifting the entire mango category for our retail partners. This high-graphic, grab-n-go stand-up pouch has proven to boost volume and dollar sales, without cannibalizing bulk.”

This year, the company is also revealing the World’s Finest Glow-Up which will hit the market in 2026. It will feature Mission Produce’s new packaged avocados are designed for today’s shopper and filled with the World’s Finest product.

“Our refreshed avocado bag design puts shoppers first, with a clean, modern look that’s easy to spot and easy to love,” said McClean, who has been involved with the produce industry for more than 30 years. “With clearer labeling, color cues and recipe inspiration, this redesign was made to elevate the shopping experience, whether on the shelf or in the kitchen. Our new bag design brings us into today’s retail environment, with bold graphics, use inspiration and QRC links to both a recipe library and our updated website. Consumers want confidence in what they buy. This new design captures attention, conveys quality and keeps your avocado category ahead of the curve.”

Founded in 1983 by industry veteran Ed Williams and CEO Steve Barnard, Mission is a billion-dollar public company with more than 40 years of experience delivering the “World’s Finest Avocados and World’s Finest Mangos” to retail, wholesale and foodservice customers across more than 25 countries.

“Steve credits the success of Mission to being in the right place at the right time and not being afraid to fail,” McClean said. “Mission rode the wave of three events that catapulted the avocado industry in the United States. One was the opening of the U.S./Mexico border for avocados. Two was the selling of ripe fruit and three was the promotion by avocado associations and industry on the health benefits of avocados.”

Over the years, Mission Produce’s diversified sourcing strategy has grown across more than 20 premium growing regions and is powered by vertical integration to provide a year-round supply of premium fresh fruit. Its distribution network is strategically positioned with 18 state-of-the-art forward distribution centers across key markets in North America, China, Europe and the United Kingdom.

McLean also said that Mission Produce partners benefit from The Mission Advantage, which is global marketing and distribution, diversified sourcing and vertical integration for a year-round supply, industry-leading ripening, data-driven intelligence and elite customer service.

“We don’t just sell avocados and mangos, we help you grow your category with a seamless supply, custom ripening and data-driven programs built to drive demand,” she said. “Our award-winning category management has driven double-digit sales growth for our partners because of our innovative approach to meeting shopper demand. With 40 years of artistic intuition, we are masters in the art of ripening, delivering fruit that is precisely ripened to each customer’s specifications. We set ourselves apart with our quality, consistency and strategic partnership.”