The Continental Fresh mission lands at IFPA to promote Produce with Purpose
The Continental Fresh mission lands at IFPA to promote Produce with Purpose
At this year’s IFPA Global Produce & Floral Show in Anaheim, CA, on October 16-18, Continental Fresh will showcase Water For All, its mission-driven mango program, and connect with partners who believe produce can be a force for good.
“Some companies ship produce, we ship purpose,” said Albert Perez, CEO of Continental Fresh. “It’s meaningful to know you’re part of something that tastes good and does good.”
At the IFPA Global Produce & Floral Show the Water For All mission takes the spotlight. It’s a simple promise that turns everyday purchases into empowerment and opportunity for individuals in rural Latin America. Every box sold helps to fund clean water and sanitation projects in Latin America with Continental Fresh’s partner, Blue Missions. Other fundraising efforts — like an annual trek to the peak of Pico Duarte in the Dominican Republic — amplify the results in deserving communities.
“Clean water represents hope, opportunity and a bright future,” said Perez. “It can change a child’s day, a family’s path and a whole community’s story. Every mango makes it all
possible.”
For retailers and wholesalers, they get more than the freshest mango at its absolute best. They take part in a meaningful story while taking pride in the fact that good food can do good.
Why Water For All works at retail
More than ever, shoppers are choosing products that reflect their values. Water For All brings straightforward storytelling, bright labeling and an inspiring mission to produce sections. The lift is light, and the impact is real.
Continental Fresh has a simple plan of action for IFPA: they’re attending to listen, to learn and to share why clean water matters.
Request a meeting at IFPA today
Continental Fresh is scheduling meetings with retailers, wholesalers and foodservice partners throughout the show. Schedule your time to discuss the Water For All mission.
Request your meeting at IFPA with an email to [email protected].