This fall, produce is stepping into the spotlight. Fresh Del Monte, the global produce company, is teaming up with Disney’s Zootopia 2, in celebration of the film’s release Nov. 26. Proving that the fresh category can command excitement and consumer engagement, the global campaign is designed to delight consumers, inspire healthier eating and create incremental value for retailers.

With more than 500 million co-branded pineapple tags and banana stickers hitting stores across participating regions, the program is expected to bring high visibility to the produce aisle during the peak holiday shopping season.

A Fresh Take on Cross-Category Collaboration

For Danny Dumas, senior vice president of sales, marketing and product management for Fresh Del Monte North America, the partnership marks an exciting moment in retail marketing.

“We’re thrilled to collaborate with Disney to bring the world of Zootopia 2 to life in grocery stores around the world,” said Dumas. “By bridging the best of entertainment with our innovative retail strategy, we’re creating meaningful, memorable experiences that put fresh fruit at the forefront and inspire healthier habits for families — setting a new standard for cross-category collaboration.”

In a category where differentiation can be challenging, Fresh Del Monte is leveraging the power of beloved Disney characters Judy Hopps (voiced by Ginnifer Goodwin) and Nick Wilde (voiced by Jason Bateman) to elevate its flagship products, Del Monte bananas and pineapples.

In an age where families are constantly balancing convenience with nutrition, this collaboration demonstrates how creativity and entertainment can be powerful tools in driving better choices. By aligning with a family-friendly film that celebrates adventure and community, Fresh Del Monte reinforces its own brand values of quality, innovation and well-being.

Driving Traffic with On-Pack Promotions

The campaign will capture consumer attention both in-store and online. Shoppers will find Zootopia 2 characters featured prominently on Del Monte bananas, Del Monte Gold Pineapples and Honeyglow Pineapples through stickers and hangtags. These eye-catching visuals will create in-aisle excitement and reinforce brand affinity during one of the busiest shopping quarters of the year.

Each co-branded fruit will also carry a QR code that unlocks entry to a consumer sweepstakes for a five-night family trip to Dubai.

The experience is designed to mirror the adventurous spirit of Zootopia 2 — with winners exploring attractions like Global Village, the world’s largest flower garden and an ice bar. The sweepstakes runs through Dec. 31, ensuring sustained engagement throughout the holidays.

Beyond the produce aisle, the campaign extends to digital platforms with family-friendly recipes, interactive content and exclusive movie ticket rewards available at freshdelmontefun.com and through Instagram.

Value for Retailers

For retailers, the campaign delivers a rare opportunity: a global film release that directly drives traffic and sales to the produce department.

The timing is also strategic. Launching in October and running through year-end, the initiative capitalizes on back-to-school momentum, holiday gatherings and movie-going excitement.

Branded fruit displays, in-store signage and social amplification create multiple consumer touchpoints, translating into stronger shopper engagement and incremental sales.

Setting the Standard for Produce Marketing

With this campaign, Fresh Del Monte raises the bar for what produce marketing can achieve.

For trade partners, the takeaway is clear: produce can play on the same stage as consumer-packaged goods. The Fresh Del Monte and Zootopia 2 collaboration promotes a blockbuster film while also demonstrating the untapped potential of fresh categories to deliver immersive consumer experiences.

As Disney’s Zootopia 2 releases in theaters on Nov. 26, Fresh Del Monte is ensuring its adventures reach families at home, at the table and in the grocery aisle.